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Sportradar Appoints Eric Conrad Managing Director, Strategic Partnerships & Content for North America

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Sportradar AG
Sportradar AG

NEW YORK, June 08, 2022 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) today announced the appointment of Eric Conrad as Managing Director, Strategic Partnerships & Content, North America. Conrad will report directly to Eduard Blonk, Chief Commercial Officer.

In this newly created role, Conrad will build upon the successful foundation established by the US Sports Content and Partnerships (SCP) team, which will now report to him. Over the last several years, the SCP team has secured critical partnerships including the NHL, NBA and MLB, all of which have primed Sportradar to innovate and drive value for its customers and sports fans as well as establish the company as the market leader in North America. Conrad will work closely with Sportradar’s media and betting partners to maximize commercial returns, as well as pursue new, long-term partnerships that will help drive consistent, continued growth.

Conrad is an accomplished sports media executive with more than 20 years of transactional sports rights experience at both major professional leagues and industry leading media companies, having personally negotiated hundreds of agreements across multiple sport genres for both US and international markets. He joins Sportradar from Univision where most recently he was Executive Vice President, Sports Programming and Acquisitions with the responsibility of building their sports rights portfolio by securing partnerships with top leagues and properties in the world, including FIFA, UEFA, Concacaf, Conmebol, and MLS, among others.  Prior to Univision, Conrad served in various roles within ESPN’s Programming and Acquisition team and held media rights and sponsorship sales positions with MLB and the NBA.

Sportradar Chief Commercial Officer Eduard Blonk said: “Eric joins Sportradar at a time of rapid growth for the North American market. Eric has the leadership track record and experience we believe are critical to lead the regional SCP team, including the ability to forge additional partnerships, a strong focus on value creation with the sports fan in the center and a focus on delivering value to our customers.”

Sportradar is the leading global sports-technology company creating immersive experiences for sports fans and bettors. Established in 2001, the company is well-positioned at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports-betting operators with a range of solutions to help grow their business. Sportradar employs over 3,000 full time employees across 20 countries around the worusald. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,700 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC and ITF. We cover more than 890,000 events annually across 92 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

For more information about Sportradar, please visit

Source: Sportradar Group AG

Sandra Lee

Investor Relations:  
Rima Hyder


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