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Sports Sponsorship by Tourist Board, 2021 Report - Analysis of the Biggest Deals and what Effect the Pandemic has had on International Tourism -

·2-min read

The "Sports Sponsorship by Tourist Board, 2021 Update" report has been added to's offering.

An insight into the tourist board sector's current engagement with the sports industry, its most active brands and the impact of COVID-19 upon the sector

Tourist board sponsorship is currently worth over $82 million with the sports industry, with rights holders around the world boasting travel, tourism or destination partners in their commercial portfolios

Breakdown of the most attractive sport markets for tourist boards. Analysis into the biggest deals and the effect the pandemic has had on international tourism


  • The report considers the current level of engagement of the tourist board sector with the sports industry, analysing the biggest brands and most committed spenders, with case studies on specific deals and the impact of the COVID-19 pandemic

Reasons to Buy

  • Insight into the tourist board sector's engagement in sport sponsorship and data surrounding the most important geographical and sporting markets within this sponsorship landscape

Key Topics Covered:

1. Executive Summary

2. Introduction

  • Social Media

3. COVID-19 Impact

  • Visitation

  • Industry Losses

  • Vaccination Rates

4. Sector Analysis

  • Sport Sector Breakdown

  • Product Location Value

  • Biggest Deals

  • Case Study: Manchester United and Visit Malta

  • Case Study: Arsenal and Visit Rwanda

5. Brand Analysis

  • Most Active Brands

  • Biggest Spenders

  • Brand Location Spend

  • Brand Location Deal Volume

  • Most Active Countries

  • Key Brands

Companies Mentioned

  • Visit Rwanda

  • Tourism Authority of Thailand

  • Malaysian Tourism Board

  • Arsenal

  • PSG

  • Manchester United

For more information about this report visit

View source version on

Laura Wood, Senior Press Manager

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