DGAP-News: SPORTTOTAL AG / Key word(s): Alliance
SPORTTOTAL AG: further renewal of the marketing agreement for the ADAC TOTAL 24h race at the Nürburgring
- Agreement renewed until 2024 and option to extend through to 2027
- SPORTTOTAL remains partner for marketing and moving image
- Live broadcasting of the legendary race in the "Green Hell" from 3-6 June 2021
Cologne, 19 May 2021. SPORTTOTAL LIVE GmbH, a wholly-owned subsidiary of SPORTTOTAL AG, has been granted the right to market the ADAC TOTAL 24h Race at the Nürburgring for another three years at minimum. The agreement with ADAC Nordrhein as organiser has been renewed with immediate effect through to 2024, with an option for another three years. SPORTTOTAL LIVE GmbH will therefore produce TV images of the legendary race and market them as the copyright holder in the future as well. The successful media partnership with the RTL Group for the race in the "Green Hell" will also continue. The TV channel NITRO will broadcast the race live from 3-6 June 2021. The race can also be viewed online at sporttotal.tv, the SPORTTOTAL Group's streaming platform. The renewal of the agreement underscores the success of the long-standing partnership between ADAC Nordrhein and SPORTTOTAL.
Innovative capability and excellent cooperation were what tipped the scales
The new marketing agreement which will run for several years gives the organisers, media partners and sponsors long-term planning reliability and secures SPORTTOTAL's successful cross-media marketing of the race in Germany and abroad.
NITRO to broadcast live again from the Nürburgring
Success story ongoing
SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities, in the high-margin national and international project business, as well as in the live events business. The company, which was founded in 1979, operates a high-traffic portal through sporttotal, with strong growth for online sport videos and live streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted live in a high quality and fully automatically on sporttotal.tv. SPORTTOTAL AG's service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW, operates the #dabei linear TV station, and organises high-calibre live events such as the Porsche Experience.
For more information: www.sporttotal.com
19.05.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
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