Getir has bought rival ultrafast delivery app Weezy for an undisclosed sum.
Getir announced the deal on Tuesday, saying it was part of its radical expansion of its presence in the UK. Turkey’s Getir only launched in Britain in January but has made a spash with big budget TV ads and a three-year deal to sponsor Tottenham Hotspur’s training kits.
Weezy was only founded in December 2019 but already employs 700 people. It operates in London, Manchester, Brighton and Bristol, promising to deliver around 2,000 everyday items in as little as 10-minutes.
Turancan Salur, Getir UK General Manager, said: “Teaming up with Weezy, which has quickly established itself across the UK, is an exciting opportunity and one that complements our people-first belief and business approach. We look forward to welcoming Weezy’s customers, employees and partners to the enlarged group.”
Kristof Van Beveren, CEO and co-founder of Weezy, said: “We are incredibly excited to continue our journey in disrupting the skyrocketing ultrafast grocery market. Getir has an unparalleled track-record of achievements and experience with an equally ambitious team.
“Our alignment in purpose and culture is a winning formula for expansion globally and we will continue to deliver an exceptional offering to consumers in minutes.”
The deal continues consolidation in the 10-minute grocery delivery space, which exploded out of nowhere during the pandemic to become one of the hottest area of startup investment. In August US operator Gopuff acquired UK business Dija.
Getir, founded in 2015, pioneered the ultrafast delivery model in its native Turkey. The company now operates across 9 countries and was recently valued at $7.7 billion. Last month the company pledged to invest £100 million in the UK, setting up a network of delivery ‘dark stores’ across the country and creating 10,000 jobs by the end of next year.