UK Markets open in 3 hrs 7 mins
  • NIKKEI 225

    +505.26 (+1.77%)

    -104.97 (-0.40%)

    -1.60 (-0.09%)
  • DOW

    +64.13 (+0.18%)

    +251.89 (+0.56%)
  • CMC Crypto 200

    +1,264.16 (+520.92%)
  • Nasdaq

    +136.51 (+0.90%)
  • ^FTAS

    +9.02 (+0.22%)

Stake Announces Closing of $4 Million Seed Capital Investment

·3-min read

—Stake is creating the future of FinTech powered real estate with Cash Back rewards.—

NEW YORK, September 28, 2021--(BUSINESS WIRE)--Stake—the first company creating the future of FinTech powered real estate with Cash Back rewards—today announced that it has closed its seed funding of over $4 million. The round was led by Shadow Ventures, a thesis centered venture capital firm focused on seed-stage technology companies disrupting the built environment, with Hometeam Ventures, Olive Tree Holdings, Blue Field Capital, Hampton VC, Gaingels, and Ellen Levy, Managing Director at Silicon Valley Connect. The capital will accelerate Stake’s mission to make renting financially rewarding, build renter’s savings with no fees or debt accumulation, and empower owners to create financially safe and secure rental communities.

This press release features multimedia. View the full release here:

(Graphic: Business Wire)

"The single largest expense for a majority of Americans is housing," said Rowland Hobbs, CEO of Stake. "Stake is enabling the 48 million Americans who rent to build equity via true cash savings ensuring financial security is attainable for all. Investing in residents with Cash Back creates a higher propensity to pay, and propensity to stay, a financial win-win for renters and owners. This is just the start of a FinTech revolution in real estate."

Co-founders Rowland Hobbs and Jimmy Jacobson have built a Rewards App for renters and a data-driven cloud-based dashboard for property and asset managers. Stake enables owners and operators—from Greystar to Brick Capital to Apartments Management Consultants and Legacy Wealth Holdings—to decrease spend on concessions and incentives by over 50%, lease-up twice as fast, reduce delinquencies up to 50%, and boost top-line revenue with a 7-15% increase in retention and renewals. Stake is currently offered in over $1 billion of real estate assets, representing $150 million in Gross Lease Value, and available to over 10,000 residents. Stake resident members earn Cash Back twice a month, once when they pay their rent and again when they keep their money saved.

"Stake joined our inaugural Multifamily Technology Accelerator in November 2020, and was immediately adopted by strategic asset managers who wanted to outperform the market. The opportunity Stake has tapped into is to reinvent revenue management with a resident first focus," said Nick Durham, Senior Associate at Shadow Ventures, who recently joined Stake’s Board of Directors. "We supported Stake early in their growth, and are thrilled to continue to invest in Rowland and Jimmy’s FinTech vision and their world-class team, as Stake scales their platform to revolutionize the revenue management and payment model."

B.J. Naedele— President and Chief Commercial Officer of Shop Your Way, former General Manager at Nike+ and former Global Vice President of Loyalty and Membership at Nike also joined Stake’s board.

"Stake is led by an impressive entrepreneurial team with diverse, applicable backgrounds who have created a much-needed FinTech platform that will play an integral role in closing the housing gap, putting true cash back in renters’ pockets," said co-founder and managing partner Alexandria Lafci with Hometeam Ventures.

To learn more, visit

About Stake:

Stake—the first company creating the future of FinTech powered real estate with Cash Back rewards—is on a mission to make renting financially rewarding, build renters’ savings with no fees or debt accumulation, and empower today’s owners to create financially safe and secure rental communities. Stake reduces downtimes, delinquency, and marketing costs, while boosting top-line revenue with retention and renewals. Its data-powered rewards reduce the overall cost of incentives and concessions by over 50%, and increases leasing velocity by 2x. The FinTech company is active in over $1 billion in real estate assets, with $150 million in Gross Lease Value, reaching over 10,000 renters. Stake notes industry leaders such as Olive Tree Holdings, Greystar Holdings, Brick Capital, WFInvestments, Apartment Management Consultants, Legacy Wealth Holdings and Proffitt Dixon Partners as users.

To learn more about Stake, visit

View source version on


Elise Szwajkowski
Marino - Account Director
(212) 402-3495

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting