Staples just called out Kris Jenner in a hilarious way — and it's going viral

A shopping cart is seen outside a Staples office supplies store in the Chicago suburb of Glenview, Illinois, February 4, 2015. Inc . REUTERS/Jim Young

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You might not think of Staples as a company that would make snarky comments about reality-TV stars.

But Staples Canada was incredibly sassy to Kris Jenner on Twitter — and the internet is loving it.

Jenner originally tweeted a promotion for her new "Elegance" necklace.

Tweet Embed:
https://twitter.com/mims/statuses/747800187058294784
My new 'Elegance' necklace is available now, exclusively online! https://t.co/FRcZp2VqjZ pic.twitter.com/2Da4vk51Tp

People thought necklace — which retails for $175— looked like a string of paper clips.

Tweet Embed:
https://twitter.com/mims/statuses/747858997949128705
@KrisJenner @dillonjspears are those?? paperclips???

Staples apparently did, too. Here's what Staples Canada tweeted:

Tweet Embed:
https://twitter.com/mims/statuses/748519295538315264
Also available in aisle 7.... #ThinkStaples https://t.co/Do3I7J641p

As of 11:40 a.m. Friday, it had nearly 35,000 favorites and over 33,000 retweets — and counting.

People on Twitter are applauding and cracking up at Staples' shade.

Tweet Embed:
https://twitter.com/mims/statuses/748675458665852928
Straight-up frontrunner for TWEET OF THE YEAR @StaplesCanada @KrisJenner https://t.co/YyeXi6f8Ui

Tweet Embed:
https://twitter.com/mims/statuses/748735403948011520
@StaplesCanada @PhilTBH @KrisJenner bravo. pic.twitter.com/wRV9aLXH7s

Tweet Embed:
https://twitter.com/mims/statuses/748702178940841985
@StaplesCanada @KrisJenner pic.twitter.com/pnGHcg25lH

Tweet Embed:
https://twitter.com/mims/statuses/748694197557800960
@StaplesCanada @KrisJenner pic.twitter.com/W8gGLYeujV

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