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STEL+MAR Wines Signs U.S. National Partnership Agreement with Integrity Wellness Brands; Looks Towards Series A Fundraise

·3-min read

SAN FRANCISCO, December 09, 2021--(BUSINESS WIRE)--STEL+MAR Wines, one of the fastest growing California wine brands winning the under 40-cohort, is excited to announce a national partnership agreement with Integrity Wellness Brands (IWB), a leading management services company of adult beverage brands in North America.

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(Photo: Business Wire)

Led by Nick Gagliardi, IWB is comprised of a team of highly respected veterans from the Consumer Products and Alcohol industries. The IWB team has over 100 years of combined experience in the adult beverage industry and has helped launch and scale some of the most well-known household brands such as Monster Energy, Labatt Blue, Dos Equis, Tecate, Sol, Stella Artois, Carta Blanca, and more. Through their strong network, IWB has developed partnerships with over 250 distributors throughout the United States. Nick Gagliardi founded IWB with the goal of fostering a small portfolio of coveted brands across the beverage industry that can scale nationally. "We chose STEL+MAR based on the tremendous success Chris and Justin have been able to achieve with STEL + MAR in a short period of time and because their combined backgrounds allow them to scale brands quicky. The fact that the wines are exceptional and well rated definitely helps," said Nick Gagliardi. "IWB was recommended to us by some highly regarded industry veterans and we’ve been blown away by both their network and how deep their bench is," said STEL+MAR Co-founder Chris Noll.

Founders, Chris Noll and Justin Dumitrescu met by chance through their respective kids, Stella and Marcus, and STEL+MAR was born. Launched in 2020, STEL+MAR makes crowd-pleasing and award-winning wines that appeal to both millennial and baby boomer generations. STEL+MAR uses local artists to create original label artwork that showcases the laid back, fun California beach lifestyle. "Our goal is to feature modern and attractive label art while producing well-rated wines at attractive price points—so far the strategy seems to be working," said Co-founder Justin Dumitrescu. STEL+MAR’s Winemaker, Philip Zorn, has been making wine in California for over 30 years. Classically trained in Germany, Philip moved to Napa, California in the 1980s and has made wine for some of the most famous California wineries. Philip joined STEL+MAR in 2019 with the goal of making award-winning wines that are approachable and unpretentious.

STEL+MAR Wines are now sold throughout the U.S., Canada, Japan, South Korea, Hong Kong, Mexico, and the Philippines. In 2022, with the support of IWB and its various distribution and retail partners globally, STEL+MAR is projecting to hit the 50 thousand case mark. To help facilitate this significant growth trajectory, the Company is looking towards a Series A fundraise in 2022. "The right group is key," said Co-founder Justin Dumitrescu adding, "we’re looking for partners that have helped grow alcohol brands in the past and can support us as we scale quickly."

About STEL+MAR Wines
is one of the fastest growing modern wine brands focused on the under 40-cohort. For more information about STEL+MAR, please visit and follow @stelandmar on Instagram, Facebook, and Twitter.

About Integrity Wellness Brands, Inc.
Integrity Wellness Brands, Inc. (IWB),
is an employee owned company headquartered in Carlsbad, California and is a National Sales, Marketing & Distribution Company accelerating the growth of brands in the Adult Beverage categories. For any questions, please visit us at or contact us at

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For media inquiries please contact
Justin Dumitrescu at

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