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Steve Huffman, Albert Cheng, Rita Ferro to Join Variety Entertainment Summit at CES

The Variety Entertainment Summit returns to CES on Jan. 10 at the Aria featuring a day of panels and keynote conversations. Speakers include Steve Huffman, co-Founder and CEO of Reddit; Albert Cheng, VP and head of Prime Video U.S.; Rita Ferro, global president of advertising sales at Disney; Catherine Halaby, head of entertainment at TikTok; Amy Reinhard, president of advertising at Netflix; Charlie Collier, president of entertainment at Roku; and Marija Radulovic-Nastic, CTO at Electronic Arts.

The day-long event will explore how innovation and new technologies are transforming the entertainment business; identifying opportunities to engage modern audiences who are so divided across multiplying media platforms and touchpoints.

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Huffman will speak to his leadership of Reddit and detail the platform’s goals to grow in prominence with its followers and brand partners.

Cheng will discuss his vision for driving Prime Video revenue growth and programming strategy across subscription, ad-supported and transactional content operations.

Halaby joins Rob Mills, EVP of alternative and unscripted entertainment at Walt Disney Television; Toby Gorman president of Universal Alternative Studio; and Romina Rosado, EVP and GM of Hispanic Streaming at NBCUniversal Telemundo Enterprises in a conversation about the future of the entertainment industry.

Ferro and Reinhard join Mark Marshall, chairman of global advertising and partnerships at NBCUniversal and Jon Steinlauf, chief advertising officer at Warner Bros. Discovery to discuss how media platforms are sharpening business models by offering flexibility and improved choices for marketers.

Collier will talk about the future of Roku as it expands its streaming business and burgeoning original series programming in an ultra-competitive environment.

Radulovic-Nastic will participate in a panel discussion about how the entertainment and media industry can harness AI for revolutionary growth. The panel will be moderated by Stacy Hodgins, principal at Deloitte Consulting LLP, alongside Ovetta Sampson, head of user experience for core machine learning at Google; Harvey Mason Jr., CEO at the Recording Academy; Hanno Basse, CTO at Digital Domain; and André Kudelski, CEO at the Kudelski Group.

Additional speakers at the Variety Entertainment Summit include:

  • John Harrison, Americas Leader, Media and Entertainment, EY

  • Tony Isetta, VP and Head of Content Marketing, NFL

  • Stephanie Latham, VP Global Partnerships, Roblox

  • Tulani Andre, VP Social Media, National Geographic

  • Katie Haniffy, Head of Media Strategy & Investment, PepsiCo Beverages

  • Maureen Polo, Head of Direct-to-Consumer, Hello Sunshine

  • Pat Shah, Head of Content Acquisition, Strategy and Partnerships, Audible

  • Nicholas Caprio, Chief Content Officer and GM Pilgrim Media Group

  • Mike Stein, EVP and Head of Television and Audio, Hartbeat

  • Elise McCave, Head of Film, Kickstarter

  • Matt Pasco, VP Technology, Las Vegas Raiders and Allegiant Stadium

  • Reemah Sakaan, CEO, Britbox International

  • Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, Paramount Streaming

  • Jen Sargent, CEO, Wondery

The Trade Desk is a Premier Partner of the summit. Amazon Advertising is an Official Partner of the summit. Audacy, Deloitte, Nagravision and Ernst & Young are Supporting Partners of the event.

See the full agenda here: https://events.variety.com/ces.

The Variety Entertainment Summit is open to all CES registrants at no extra charge.

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