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Stock market rally: 2 cheap UK shares I’d buy for the new bull market and hold forever

Royston Wild
·3-min read
Image of person checking their shares portfolio on mobile phone and computer
Image of person checking their shares portfolio on mobile phone and computer

Today I’m discussing two top UK shares I think are great buys for the economic recovery. I’m considering buying them for my own Stocks and Shares ISA right now. I think they could soar in value during the new bull market:

Bowled over

The mass closure of its bowling alleys during lockdown hit Ten Entertainment Group (LSE: TEG) hard. Its revenues almost halved in the six months to June compared to the same period in 2019. The introduction of fresh lockdowns in the UK mean more year-on-year sales disappointment for the second half of 2020, too.

But could now be the time to buy this UK share in an ISA? I think so. The 10-pin bowling market remains a lucrative one for investors to play, a sector that’s growing by 4% a year. And Ten Entertainment introduced share placings, cost cutting, and accepted government support to ride out the current crisis. It still had around £15m of available liquidity in its locker near the end of September.

There still remains a huge amount of uncertainty over Covid-19 vaccines. It’s quite possible that more lockdowns could be in store in 2021 should infection rates keep rising. Still, I’m giving Ten Entertainment serious attention as a way to play the bull market. And especially so at current prices. This UK share trades on a forward price-to-earnings (P/E) ratio of 12 times and carries a chunky 4.5% dividend yield as well.

Leisure stocks are some of the earliest to rise when broader economic conditions improve. Provided the fight against Covid-19 turns a corner, this UK share should soar much more impressively than the broader market. And it will surely provide titanic returns in the longer term too as the bowling craze returns.

Another cheap UK share I’d buy in an ISA

I’d also consider buying Britvic (LSE: BVIC) shares for the next bull market. Like Ten Entertainment, its operations have been hit by the Covid-19 crisis. In this case lockdowns in the UK and abroad damaged sales in the ‘out of home’ drinks segment.

Thankfully, though, sales of this UK share’s soft drinks for in-home consumption have soared, easing the sting. Clearly Britvic could suffer again in the near term but this shouldn’t worry long-term investors like me.

The FTSE 250 company has the financial might to ride out the current crisis. And it has the exceptional brand power to keep outperforming the broader drinks market too and deliver long-term earnings growth. Indeed, labels like Robinsons juices, R Whites lemonade, and Pepsi Max cola have allowed it to build market share. And these five-star products — allied with Britvic’s commitment to innovation — should allow it to ride the economic recovery as wider consumer spending activity improves.

City analysts reckon Britvic’s annual profits will soar around 25% in this fiscal period. This leaves the UK share trading on a forward price-to-earnings (PEG) ratio of just 0.6. With the drinks giant carrying a chubby 3.3% dividend yield, too, I reckon it’s a terrific buy for the new bull market.

The post Stock market rally: 2 cheap UK shares I’d buy for the new bull market and hold forever appeared first on The Motley Fool UK.

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Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Britvic. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Motley Fool UK 2020