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Shares in Net Marketing Co (TYO:6175) are currently trading at ¥562 but the question for investors is how much the current economic uncertainty will impact on the price.
Part of the answer comes down to judging whether Net Marketing Co is well placed to ride out economic shocks and market volatility. To do that, it's worth looking at its profile to see where its strengths lie.
The encouraging news is that it scores well against some important financial and technical measures. In particular, it has signs of exposure to two influential drivers of investment returns: high quality and strong momentum.
Here is why that's is important...
Why quality stocks pay off
When it comes to stock analysis, company quality tends to show up in high profitability and strong industry-leading margins. These kinds of firms are stable, growing and often have accelerating sales and earnings. They also have strong and improving financial histories with no signs of accountancy or bankruptcy risk.
One of the quality metrics for Net Marketing Co is its 5-year Return on Capital Employed, which is 21.9%. Good, double-digit ROCEs are a pointer to companies that can grow very profitably.
Harnessing the power of momentum
Positive momentum trends show up in share prices and earnings growth. You can find the clues in stocks that are trading close to their 52 week high prices and outperforming the market. They’ll often be beating broker estimates and getting forecast upgrades and recommendation changes.
This is appears to be the case at Net Marketing Co, where the share price has seen a 51.8% return relative to the market over the past 12 months. Market volatility and economic uncertainty can be a major drag on momentum, but previously strong stocks can be quick to recover when confidence returns.
In summary, good quality and momentum are pointers to some of the best stocks on the strongest uptrends. This combination of factors can be a clue to finding shares that can deliver solid investment profits over many years.
In good times, these shares can become expensive to buy. But in volatile markets, there may be chances to buy them at cheaper prices.
What does this mean for potential investors?
Finding good quality stocks with strong momentum behind them is a strategy used by some of the world's most successful investors. But be warned: these factors don't guarantee future returns and we've identified some areas of concern with Net Marketing Co that you can find out about here.