Pepsi rebrands with new logo and slashes sugar content by more than half
Pepsi has shared its first significant rebrand in 14 years, drawing on its 1990s branding, to mark the brand’s 125th anniversary.
The new design will first roll out in North America this autumn and the rest of the world in 2024.
The rebrand aims to draw on Pepsi‘s history while focusing on its future and its “commitment to Pepsi Zero Sugar”.
“The logo and visual identity thoughtfully borrows equity from its 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi,” the brand said.
“We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come,” added PepsiCo chief design officer Mauro Porcini.
Pepsi also slashed the sugar content in its classic fizzy drink by more than half in a major shake-up.
The soft drinks giant has confirmed that its regular 330 millilitre can has been reformulated to contain 15 grams of sugar instead of 36 — a 57 per cent reduction.
Meanwhile, a two-litre bottle of Pepsi will be reduced from 213 grams to 91.
A 500ml bottle, which previously contained 53.25 grams, will now have only 22.75.
However, the Diet Pepsi and Pepsi Max recipes remain unaffected.
The “reformulated” Pepsi is sweetened with a blend of acesulfame potassium and sucralose, PepsiCo said.
A spokesperson for PepsiCo said: “These efforts form part of pep+, our transformation plan to drive positive action for people and the planet.
“As part of this plan, we are making changes to improve the nutritional profile of our snacks and beverages, building on nearly two decades of work prioritising low or no-sugar drinks in the UK and Ireland.
“Today, over 90 per cent of the colas we sell in the UK and Ireland are sugar-free versions.”
The new cans and bottles will hit supermarket shelves in March.