Sunday share tips: WPP, Asos, WANDisco

LONDON (ShareCast) - Shares (Berlin: DI6.BE - news) in Asos (LSE: ASC.L - news) should be sold, the Inside the City column said in the Sunday Times. After a rollercoaster ride up to a £70 all-time high before shooting down to half that point after three profit warnings, the halo has slipped and the feeling is that it has further to fall as rivals have caught up with its initial online advantages. Profits are set to flatline due to costly overseas expansion, the strong pound and price discounting and the shares are three times the value of Zara's owner Inditex (Berlin: IXD1.BE - news) on a price-earnings basis, and more expensive than H&M. Buy shares in WPP , said the Sunday Telegraph's Questor. Recent first-quarter sales were respectable as Sir Martin Sorrell expressed confidence that the advertising giant was holding its own against big rivals but the economic climate, to which the marketing industry is highly exposed, was cautious. WPP (LSE: WPP.L - news) 's heavy investment to in the shift to digital and data-driven insights is smart and gives it real advantages over its main rivals in the sector. The company's price premium is deserved, with a share buy-back programme that should also help it ride out any bumps over the rest of 2015.

Shares in Wandisco (LSE: WAND.L - news) could reward a speculative buy, said Midas in the Mail on Sunday. A lack of profits has seen shares plunge close to all-time lows despite the great promise of its software in the billion-dollar market for 'big data'. Wandisco software is one of the best in the world at helping firms use the vast amounts of customer and sales information across their databases to tap into trends or business opportunities. Progress has been slower than hoped and the group went cap-in-hand to investors looking for a further $25m in January. But recent contracts have been notable, including Tesco (Xetra: 852647 - news) 's consumer data arm, British Gas and three major banks, with many more looming, meaning prospects look better than they have done for quite some time.

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