UK markets close in 1 hour 34 minutes
  • FTSE 100

    -27.79 (-0.40%)
  • FTSE 250

    -226.45 (-1.26%)
  • AIM

    -6.26 (-0.75%)

    +0.0033 (+0.29%)

    +0.0001 (+0.01%)

    +153.74 (+0.88%)
  • CMC Crypto 200

    +6.89 (+1.59%)
  • S&P 500

    +5.95 (+0.16%)
  • DOW

    -49.59 (-0.17%)

    +0.87 (+1.10%)

    -3.30 (-0.20%)
  • NIKKEI 225

    -722.28 (-2.66%)

    -78.13 (-0.44%)
  • DAX

    +56.26 (+0.46%)
  • CAC 40

    +17.69 (+0.31%)

Swiss premiere: the latest iPhone again and again at the best price with the exclusive Sunrise Smart Upgrade

·4-min read

Sunrise UPC GmbH / Key word(s): Miscellaneous
Swiss premiere: the latest iPhone again and again at the best price with the exclusive Sunrise Smart Upgrade
08.09.2022 / 13:30 CET/CEST

  • Never seen before in Switzerland: The latest iPhone can be purchased at a 25% discount every 24 months with Sunrise Smart Upgrade – exclusively at Sunrise. 

  • This unique offer allows customers to decide which new iPhone model they want to upgrade to every 24 months – always at the best price.

  • With Sunrise, the latest iPhone is available on the largest and fastest 5G network in Switzerland. 

  • The new iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max can be pre-ordered from Sunrise as of Friday, September 9, 2022 14:00.

«Newer, better, again and again! With Sunrise Smart Upgrade, our customers always get the latest iPhone every 24 months at the best price. We have developed this innovative offer together with Apple and are once again offering unrivaled added value for Apple fans,» says André Krause, CEO of Sunrise.


Sunrise Smart Upgrade for the latest iPhone every two years at the best price

With the new and exclusive Sunrise Smart Upgrade device plan, Sunrise is offering a discount on the original price of every iPhone model. Thanks to the discount, the monthly installments are 25% lower for the latest iPhone models1 and 20% lower for all other iPhones, compared to a standard device plan2.

Sunrise Smart Upgrade offers all existing and new customers full flexibility. After 24 months, they can decide which iPhone model they want to upgrade to or whether they want to keep their current iPhone. They have the following two options:

  • Upgrade to any new iPhone model1. The old iPhone must be returned within 14 days of receipt of the new iPhone3.

  • Keep the current iPhone and pay the remaining rate (corresponds to the discount granted) at once or over 12 months.

The returned iPhone will be refurbished and resold by a certified Swiss partner. This gives the iPhone a second life in the interest of the environment.

In the unlikely event that the iPhone cannot be refurbished, the device will be professionally recycled by a licensed partner in Switzerland.

With Sunrise Smart Upgrade, Sunrise offers this flexible and unique innovation in Switzerland exclusively compared to other network providers. New and existing Sunrise and Sunrise Business customers are always perfectly connected with the latest iPhone thanks to the latest technology from Apple and the fastest and largest 5G network in Switzerland.


Pre-orders for the iPhone 14 (from CHF 929.-, with Sunrise Smart Upgrade from CHF 696.75), iPhone 14 Plus (from CHF 1’049.-, with Sunrise Smart Upgrade from CHF 786.75), iPhone 14 Pro (from CHF 1’179.-, with Sunrise Smart Upgrade from CHF 884.25) and iPhone 14 Pro Max (from CHF 1’299.-, with Sunrise Smart Upgrade from CHF 974.25) can be placed at Sunrise as of Friday, September 9, 2022, at 14:00, on the Sunrise website or in Sunrise shops.


Even more attractive in combination with Sunrise Buyback

Customers also have the option of combining the Sunrise Smart Upgrade with the Sunrise Buyback. For example, anyone who returns their current iPhone 13 Pro 128GB to a Sunrise Store with Sunrise Buyback will receive up to CHF 641.- in return. This amount can be used to reduce the monthly rate of the latest iPhone by a further CHF 25.-. An iPhone 14 Pro 128GB thus costs only CHF 11.- per month instead of the original CHF 49.-.


Press Release (pdf) 



iPhone 13 models or later models are considered new. All SE models are excluded.

2 As with any device plan, Sunrise Smart Upgrade can be canceled at any time. In the event of an early cancellation, all outstanding monthly payments and the remaining value of the iPhone must be paid.

3 The iPhone may have marks, dents and scratches, but no broken parts (screen, port, etc.), and the battery must be over 80%.

In this case, the value of the iPhone is 100% of the remaining rate/discount granted. The iPhone can be upgraded without further payments. Otherwise the iPhone must be examined in more detail and a recalculation may be required.

Media Relations
0800 333 000

End of Media Release




Sunrise UPC GmbH

Thurgauerstrasse 101b

8152 Glattpark (Opfikon)



0800 333 000


Internet: und

EQS News ID:



End of News

EQS News Service

show this
show this