AT&T CEO says a new $15-per-month, sports-free streaming service is launching in a few weeks

AT&T CEO Randall Stephenson revealed on Thursday the carrier's plans to launch another live TV service called "AT&T Watch," which would offer a cheap, $15-per-month bundle of channels for customers, and be provided to AT&T Unlimited Wireless subscribers for free. At this price point, the service would be one of the lowest on the market -- less than Sling TV's entry-level, $20-per-month package, and just a bit less than Philo's low-cost, sports-free offering, priced at $16 per month.

Stephenson, who's in court defending the proposed $85 billion merger with Time Warner against antitrust claims, announced the service on the witness stand. He held up the soon-to-arrive AT&T Watch as a rebuttal of sorts to the Justice Department's point about the company's continually climbing prices for its DirecTV satellite service, according to a report from Variety.

The Justice Department is concerned that if the merger goes through, AT&T will then raise prices on Time Warner's Turner networks, like TNT, TBS and CNN in a way that would hurt other pay TV providers.

Few other details were offered regarding AT&T Watch, beyond its price point -- which is due to the fact that it will also be a sports-free offering, like Philo.

But AT&T's advantage over competitors is the distribution provided by its AT&T Wireless business. Although its existing streaming service DirecTV Now is one of the newest on the market, it has already reached No. 2 in terms of subscribers, falling behind Sling TV.

Beyond its lack of sports, the channel lineup for AT&T Watch was not discussed, nor was an exact launch date.

Stephenson said the company hoped to launch it in the next few weeks.