Technavio’s latest report on the language learning development software market in APAC provides an analysis of the key trends expected to impact the market through 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The language learning development software market in APAC is expected to grow at a CAGR of over 14% during the forecast period. According to Jhansi Mary, a lead analyst at Technavio for education technology research, “The rapid growth of the market is fueled by demand for learning the English language. In APAC, learning English is a necessity in most sectors, as it improves job prospects. The market is also experiencing demand for other languages, such as Mandarin, Chinese, and European languages. The prospect of pursuing advanced education and new employment opportunities in developed economies (such as the US and Europe) are attracting learners towards other languages.”
The top three trends identified by education research analysts at Technavio are:
- Penetration of cloud computing
- Gamification in language learning
- Analytical applications
Penetration of cloud computing
Most educational institutions, primarily those within the K-12 segment, indicate strong interest in incorporating English language learning in classrooms. With the help of various features of language learning software, faculty can combine verbal and visual learning. The software offers learners a better scope to retain content as they are able to learn languages in a fun and engaged manner, which encourages them to spend more time and resources on language learning.
The providers of foreign language learning software are shifting to cloud-based platforms in a bid to tap heavy benefits. Such technology can help vendors offer a wide range of products and services to a large number of customers. Further, the use of cloud technologies helps users to reduce spending in terms of maintaining technology infrastructure, enable automatic software updates, streamline processes, increase collaboration, and achieve better control over documents. All these factors enable vendors to boost the end-user experience in language learning. For instance, EF Education First offers Efekta, a cloud-based program that delivers language learning courses to learners.
The cloud also supports mobile access, allowing teachers and instructors to use cloud-based tools to create projects, evaluate assignments, design interactive lectures, and monitor student performance in real time.
Gamification in language learning
The gamification of learning methodologies has penetrated not only the corporate domain, but the education sector as well. Vendors have developed games through which language learning may be promoted. These games are designed to impart knowledge on a specific subject matter with the help of interactive measures, leading to defined outcomes.
Game-based learning offers tangible benefits to both students and teachers because educational institutions deliver curriculum sessions in time-bound settings. Learning can be performed in various ways (such as speaking, writing, listening, and understanding) which results in better speech fluency and retention. It also provides a healthy competitive environment.
For instance, MindSnacks offers games that help users learn different languages including Chinese, French, Portuguese, and Japanese with features, such as personalized learning and performance reviews. Development of game-based learning content is likely to become a major aspect of future language learning software.
Several digital foreign language learning tools and resources allow users to customize them by determining their level of knowledge of a foreign language, what they intend to learn, and their preferred approach. Most textbooks are outdated and generalized for a large audience in current offline classroom environments.
However, lessons can be made more individualized and meet various needs to cope with the different levels of engagement, performance, and vocabulary of learners. In addition, vendors are increasingly designing software and platforms that bridge the gap between individual needs and effective learning content. For instance, Voxy provides personalized learning features that create lessons on the basis of learners’ needs while maximizing learning ROI.
These tools can perform online assessments and monitor student progress. The progress tracker from Voxy helps teachers and students stay on the same page. The students can gauge their performance by self-evaluating themselves on parameters of reading, listening, grammar, writing, and listening skills. Teachers can evaluate student performance while guiding them throughout the course. They can also offer feedback and develop intervention policies to work on weak areas. “These developments suggest that analytics will play a crucial role in popularizing language learning development software among users,” says Jhansi.
Some of the top vendors in the language learning development software market in APAC as researched by Technavio analysts are:
- Rosetta Stone
- Transparent Language
Browse Related Reports:
- Global E-learning Market 2016-2020
- Global Digital English Language Learning Market 2015-2019
- Global Corporate E-learning Market 2016-2020
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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