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'The Crown' leads to surge in Diana fashion searches

Rebecca Taylor
·Royal Correspondent
·5-min read

Watch: Diana designer recalls her famous debut and that little black dress

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Searches for Princess Diana inspired fashion have risen on eBay as fans tune into season four of The Crown.

The latest season, which dropped on Netflix on 15 November, features the young Diana as she transforms from shy teenager to popular royal.

According to eBay, searches for fashion items associated with the late royal rose on 15 November compared to 15 October.

Searches for tweed blazers rose by 62%, while searches for sheep jumpers rose by 21%.

Searches for ‘Peter Pan collar’ were up by 22%, and ‘ruffled shirt’ were up by 25%.

Searches for ‘headband’ are also up by 59%.

Meanwhile, searches for Princess Diana were up 73% on the auction site.

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Princess Diana in the red dress mimicked in The Crown. (PA Images)
The Crown S4. Picture shows: Prince Charles (JOSH O CONNOR) and Princess Diana (EMMA CORRIN)
Josh O'Connor and Emma Corrin play Prince Charles and Lady Diana Spencer in the latest season of The Crown. (Netflix)
The Crown S4. Picture shows: Princess Diana (EMMA CORRIN). Filming Location: Elstree
Corrin's fashion in the season has won fans who want to replicate the 80s looks. (Netflix)
24/02/1981: On this day in 1981, Prince Charles and Lady Diana Spencer announce their engagement  PRINCE CHARLES AND LADY DIANA SPENCER AT BUCKINGHAM PALACE AFTER THE ANNOUNCEMENT OF THEIR ENGAGEMENT.  Picture by PA Court Photographer Ron Bell
Charles and Diana in 1981 after announcing their engagement. (Ron Bell/PA)

Read more: BBC appoint former judge as they investigate fake bank statements in Diana's Panorama interview

Jemma Tadd, head of fashion at eBay UK said: “Inspired by the iconic 90s looks worn by Princess Diana, as replicated in the latest series of The Crown, we’re seeing shoppers turn back the clock. Diana is once again setting the trends, with an uptake in styles from a tartan jacket, to a Peter Pan collar and even that classic sheep jumper.”

Diana is played by relative newcomer Emma Corrin in season four of The Crown and she has won praise for her portrayal of the late Princess of Wales.

With several historical consultants and researchers on the show, the team pays attention to recreating outfits the royals wore.

The Crown S4. Picture shows: Princess Diana (EMMA CORRIN). Filming Location: Somerleyton Hall
Researchers on the show have been faithful to the late royal's style. (Netflix)
The Crown S4. Picture shows: Princess Diana (EMMA CORRIN). Filming Location: Renold Building, Manchester
Searches for tweed jackets have gone up since the show aired on Netflix. (Netflix)
Princess Diana receives a kiss on the hand from trainee electrician Danny Walters, 29, during a walk in Southwark, South London 10 March 1993. (Photo credit should read EPA/AFP via Getty Images)
Princess Diana in a red checked jacket during a walkabout in South London in 1993. (EPA/AFP)

Read more: Queen's former employee on Diana scene in 'The Crown' that 'didn't happen'

Corrin said of the royal’s fashion: “She had so many outfits, especially in the later episodes when she started taking more risks and being more playful with fashion, she had this YSL bomber jacket which was so great.

“I loved her casual stuff, the jeans and jumpers were very her. There were two jumpers which were also replicas - one was a sheep jumper that one of which is in the V&A and we got the only other one in the world.

“There was another one she wears in episode one - a pink jumper - and the original makers hand-made one for us.

“Her fashion marked such a change in the Royal Family it kind of modernised them quite a lot and she took it to another level, working with designers, going to the Met Gala.”

Watch: Emma Corrin insisted The Crown included Princess Diana bulimia scenes

The Crown S4. Picture shows: Princess Diana (EMMA CORRIN). Shooting Location: Llano del Buho, Almeria
Corrin, as Diana. She said she enjoyed the range of styles the royal wore. (Netflix)
The casually clad Prince Charles of Wales and his fiance Lady Diana Spencer, relaxing on a fence at Balmoral on May 6, 1981, during their Scottish holiday.
Diana's sheep jumper, which she wore in Balmoral in 1981, has caught a new wave of fans in 2020. (PA Images)

Read more: Fashion historian reveals secrets of Princess Diana's wardrobe

Ahead of the season release, Sidonie Roberts, assistant costume designer on the Netflix series, said of Diana’s fashion: “We start at the very beginning and see her evolve from a young girl living with her friends in Sloane Square to the makings of a princess, then actually becoming the 'People’s Princess' to finally the beginnings of the end which we will see more of in season 5.

“I think despite the obvious changes there is a real sense or arc of the same person throughout all these stages in terms of how she dresses. There is and always was a sense of playfulness, an openness and with that a vulnerability that connects her to her image.”

The Crown S4. Picture shows: Princess Diana (EMMA CORRIN) and Prince Charles (JOSH O CONNOR). Filming Location: Kensington Town Hall
The Crown covers Charles and Diana's tour in Australia. (Netflix)
Diana wears Emanuel dress dancing in Australia in 1983  Anwar Hussein
Diana wore an Emanuel dress dancing in Australia in 1983. (Anwar Hussein/PA)
The Crown S4. Picture shows: Diana Princess of Wales (EMMA CORRIN). Filming Location: Ragley Hall
Corrin in the Crown, in a Peter Pan collar. (Netflix)
The Princess of Wales in Edmonton, Canada
The Princess of Wales in Edmonton, Canada. Diana favoured a Peter Pan style collar and often wore them. (PA Images)

Read more: Princess Diana's secret dance partner who performed at the Royal Opera House

In her time as a senior royal and after she separated from Charles, Diana used her clothes to communicate a certain message, often choosing colours and styles carefully for her engagements.

Eleri Lynn, the curator of 'Diana: Her Fashion Story', said: “It can seem frivolous talking about somebody’s fashion as if it’s all that defines them.

“But fashion is an important way into history.

“Diana was a master of using clothes as a form of language, as a form of communication.

“She very famously said to Jasper Conran, ‘what message am I giving out?’”

The Crown is streaming now on Netflix.

Emulate Diana’s Style: Shop Diana’s most-searched styles

Warm & Wonderful x Rowing Blazers Women’s Sheep Sweater | £223 from Rowing Blazers

Unisex 100% Wool Dales Sheep Adult Jumper Natural Colour for Men and Women | £67.95 (Was £79.99) from eBay

Tweed Straight Dogtooth Blazer | £62.30 (Was £89) from M&S

Big Collar Blouse | £30 from Monki

Oliver Bonas Women Fortune Pussy Bow Black Ruffled Top | £25 (Was £55) from eBay

Watch: Britain’s loyalist royalist describes meeting Princess Diana