Yahoo Finance There's A Reason The Bake Off Has A Completely Different Name In The US
Have you noticed how our pals across the pond are getting right stuck into The Great British Bake Off? Our American friends can’t get enough of Paul Hollywood and Prue Leith being mean to the bakers, and Noel Fielding and Matt Lucas making those poor guys’ lives as difficult as possible with inappropriate jokes all that damn time.
But, have you also noticed how the Bake Off is called a totally different thing in the US or A? In America, the show goes by the name The Great British Baking Show. But why? What’s the matter with The Great British Bake Off? I mean, it does exactly what it says on the tin: it’s British people having a bake against each other... in a bake off.
Well, it turns out there’s actually a pretty good (if not slightly weird) reason why it has to be called something different.
There’s a baking company in America that copyrighted the term ‘bake off’ way back in the day, so now, no one else can use it.
Pillsbury owns the trademark for the term ‘bake off’ after it was used in 1949 when the brand celebrated its 80th anniversary by asking consumers for their best recipes using its flour.
The top 100 submissions were entered into a live competition in New York City in the Grand National Recipe and Baking Contest, which later became known as the Pillsbury Bake-Off.
We bet Mary Berry wouldn’t stand for this if she was still involved in Bake Off…
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