When Ryan Reynolds is out signing autographs for an upcoming comedy, you know things are getting back to normal. People are out actually smiling, without masks, and we can see a very famous man beyond the four corners of another mind meltingly staccato Zoom call.
For many, the lockdown period has been a time of self-reflection; a time in which we've assessed our Own Personal Brand and thought that, actually, sweatpants can be OK in real life. Perhaps those old suits were getting boring. Maybe you want to dress a bit mad for the much publicised 'Roaring 2020s' that have, interestingly, yet to arrive on these lager soaked shores.
But not Reynolds. This is the same Reynolds we saw pre-plague, and post-plague, and probably the same Reynolds we'll see in the foreseeable. And it's a good Reynolds! Because if it's not broken, you don't fix it, and at 44-years old, the actor found his uniform some time ago: a vaunted, respected, very "un altro spritz veneziano, per favore" label called Brunello Cucinelli.
At the New York premiere of his latest sci-fi action comedy, Free Guy, which sees Reynolds play a video game NPC with newfound sentience, Brunello Cucinelli was also present. This time, it was an oatmeal corduroy two piece with oxen lapels and a checked shirt below. The time before, a classic navy two piece on the late night TV circuit. The time before that, a tan Harrington jacket. The time before that, a contrast waistcoat with splintered tailoring. You get the idea. And yes, they're all looks penned by Brunello Cucinelli.
As a brand headquartered in a 14th Century castle atop an Umbrian hill, the label is undeniably Italian. The tailoring rarely follows trends. Instead, it leans on the classic, and allows contemporary pieces to be slotted in and out as one sees fit. Fancy an eggshell two piece with striped shirt, striped tie and a shiny, shiny pair of brown leather brogues? Absolutely fine. But know that this same eggshell two piece can sit with white T-shirts, polo shirts and knitwear (all of which Cucinelli makes, and usually from some of the finest fabrics known to man, naturally).
At Pitti Uomo, the Florentine trade fair in which the label debuts its new seasonal kit, rails upon rails of butter soft separates rarely deviate from previous collections. That's sort of the point. Because Brunello Cucinelli knows what it is. Like Reynolds, it has doubled down on an aesthetic – and it's that sort of self-assuredness that keeps everyone involved looking so, so good.
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