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Should You Think About Buying PPHE Hotel Group Limited (LON:PPH) Now?

PPHE Hotel Group Limited (LON:PPH), might not be a large cap stock, but it received a lot of attention from a substantial price increase on the LSE over the last few months. As a small cap stock, which tends to lack high analyst coverage, there is generally more of an opportunity for mispricing as there is less activity to push the stock closer to fair value. Is there still an opportunity here to buy? Let’s examine PPHE Hotel Group’s valuation and outlook in more detail to determine if there’s still a bargain opportunity.

See our latest analysis for PPHE Hotel Group

Is PPHE Hotel Group still cheap?

The stock is currently trading at UK£16.94 on the share market, which means it is overvalued by 27% compared to my intrinsic value of £13.38. This means that the opportunity to buy PPHE Hotel Group at a good price has disappeared! But, is there another opportunity to buy low in the future? Given that PPHE Hotel Group’s share is fairly volatile (i.e. its price movements are magnified relative to the rest of the market) this could mean the price can sink lower, giving us another chance to buy in the future. This is based on its high beta, which is a good indicator for share price volatility.

What does the future of PPHE Hotel Group look like?

earnings-and-revenue-growth
earnings-and-revenue-growth

Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Although value investors would argue that it’s the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. With profit expected to grow by 96% over the next couple of years, the future seems bright for PPHE Hotel Group. It looks like higher cash flow is on the cards for the stock, which should feed into a higher share valuation.

What this means for you:

Are you a shareholder? PPH’s optimistic future growth appears to have been factored into the current share price, with shares trading above its fair value. However, this brings up another question – is now the right time to sell? If you believe PPH should trade below its current price, selling high and buying it back up again when its price falls towards its real value can be profitable. But before you make this decision, take a look at whether its fundamentals have changed.

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Are you a potential investor? If you’ve been keeping tabs on PPH for some time, now may not be the best time to enter into the stock. The price has surpassed its true value, which means there’s no upside from mispricing. However, the optimistic prospect is encouraging for PPH, which means it’s worth diving deeper into other factors in order to take advantage of the next price drop.

If you want to dive deeper into PPHE Hotel Group, you'd also look into what risks it is currently facing. For example, we've discovered 1 warning sign that you should run your eye over to get a better picture of PPHE Hotel Group.

If you are no longer interested in PPHE Hotel Group, you can use our free platform to see our list of over 50 other stocks with a high growth potential.

This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.