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With tens of billions paid out in dividends across the stock market each year, it's no surprise that investors pay close attention to the payouts from shares like Character (LON:CCT).
Regular cash payments are a powerful boost to the total return you get from shares. In uncertain economic conditions, solid dividends are more important than ever - but they aren't easy to find.
The challenge for investors is tracking down the best and most dependable dividends. It's a balance of achieving high yield, safe, sustainable payouts and the promise of continuing growth. With so many ways of assessing dividends - and so many potential traps - it's important to focus on the most useful measures.
To help you find the best dividends possible, there are a few key measures to remember. Let's take a look at Character as an example of what to look for...
1. High (but not excessive) dividend yield
Yield is an important dividend metric because it tells you the percentage of how much a company pays out in dividends each year relative to its share price. That makes it easy to compare dividend payouts right across the market.
High yields are obviously appealing but be careful of excessively high yields (usually above 10%) because they can be a sign of problems. When the market suspects a company may be unable to sustain its dividend, the share price will fall and actually push the yield higher - and this can be a trap. So it pays to be wary of excessive yields.
Character has a dividend yield of 3.21%.
2. Dividend growth
Another important marker for income investors is a track record of dividend growth - and evidence that the growth will continue. Consistent dividend growth can be a pointer to companies that are carefully managing their payout policies - and rewarding their shareholders over time. Rather than aggressively dishing out earnings, dividend growth companies tend to have more modest yields, but are better at sustaining their payouts.
Character has increased its dividend payout 7 times over the past 10 years - and the dividend per share is forecast to grow by 13.3% in the coming year.
3. Dividend safety
Attractively high yields obviously turn heads - but it’s important to know that a dividend is affordable. Dividend Cover (similar to the payout ratio) is a go-to measure of a company's net income over the dividend paid to shareholders. It’s calculated as earnings per share divided by the dividend per share and helps to indicate how sustainable a dividend is.
Dividend cover of less than 1x suggests that the company can’t fund the payout from its current year earnings - and might be relying on other sources of funds to pay it.
Character has dividend cover of 2.62.
What does this mean for potential investors?
Yield, Growth and Safety are the three main pillars that support some of the most popular dividend investing strategies. But it's important to know that dividend payouts can be cut or cancelled very quickly when the outlook changes.
To get a fuller understanding of the dividend prospects for any stock, it's important to do some investigation yourself. Indeed, we've identified areas of concern with Character that you can find out about here.