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Is It Time To Buy Gulf Resources Inc (GURE) Based Off Its PE Ratio?

Gulf Resources Inc (NASDAQ:GURE) is currently trading at a trailing P/E of 2.2x, which is lower than the industry average of 26.8x. While GURE might seem like an attractive stock to buy, it is important to understand the assumptions behind the P/E ratio before you make any investment decisions. In this article, I will deconstruct the P/E ratio and highlight what you need to be careful of when using the P/E ratio. View our latest analysis for Gulf Resources

Breaking down the P/E ratio

NasdaqGS:GURE PE PEG Gauge Sep 12th 17
NasdaqGS:GURE PE PEG Gauge Sep 12th 17

The P/E ratio is one of many ratios used in relative valuation. It compares a stock’s price per share to the stock’s earnings per share. A more intuitive way of understanding the P/E ratio is to think of it as how much investors are paying for each dollar of the company’s earnings.

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Formula

Price-Earnings Ratio = Price per share ÷ Earnings per share

P/E Calculation for GURE

Price per share = 1.78

Earnings per share = 0.823

∴ Price-Earnings Ratio = 1.78 ÷ 0.823 = 2.2x

On its own, the P/E ratio doesn’t tell you much; however, it becomes extremely useful when you compare it with other similar companies. We preferably want to compare the stock’s P/E ratio to the average of companies that have similar features to GURE, such as capital structure and profitability. One way of gathering a peer group is to use firms in the same industry, which is what I’ll do. Since it is expected that similar companies have similar P/E ratios, we can come to some conclusions about the stock if the ratios are different.

GURE’s P/E of 2.2x is lower than its industry peers (26.8x), which implies that each dollar of GURE’s earnings is being undervalued by investors. As such, our analysis shows that GURE represents an under-priced stock.

Assumptions to watch out for

However, before you rush out to buy GURE, it is important to note that this conclusion is based on two key assumptions. The first is that our “similar companies” are actually similar to GURE. If the companies aren’t similar, the difference in P/E might be a result of other factors. For example, if you are inadvertently comparing lower risk firms with GURE, then GURE’s P/E would naturally be lower than its peers, since investors would value those with lower risk with a higher price. The other possibility is if you were accidentally comparing higher growth firms with GURE. In this case, GURE’s P/E would be lower since investors would also reward its peers’ higher growth with a higher price. The second assumption that must hold true is that the stocks we are comparing GURE to are fairly valued by the market. If this does not hold, there is a possibility that GURE’s P/E is lower because firms in our peer group are being overvalued by the market.

NasdaqGS:GURE Future Profit Sep 12th 17
NasdaqGS:GURE Future Profit Sep 12th 17

What this means for you:

Are you a shareholder? Since you may have already conducted your due diligence on GURE, the undervaluation of the stock may mean it is a good time to top up on your current holdings. But at the end of the day, keep in mind that relative valuation relies heavily on critical assumptions I've outlined above.

Are you a potential investor? If GURE has been on your watch list for a while, it is best you also consider its intrinsic valuation. Looking at PE on its own will not give you the full picture of the stock as an investment, so I suggest you should also look at other relative valuation metrics like EV/EBITDA or PEG.

PE is one aspect of your portfolio construction to consider when holding or entering into a stock. But it is certainly not the only factor. Take a look at our most recent infographic report on Gulf Resources for a more in-depth analysis of the stock to help you make a well-informed investment decision. Since we know a limitation of PE is it doesn't properly account for growth, you can use our free platform to see my list of stocks with a high growth potential and see if their PE is still reasonable.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.