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Is It Time To Buy Vodafone Group Plc (LON:VOD) Based Off Its PE Ratio?

Vodafone Group Plc (LSE:VOD) is trading with a trailing P/E of 13.4x, which is lower than the industry average of 17.4x. While this makes VOD appear like a great stock to buy, you might change your mind after I explain the assumptions behind the P/E ratio. Today, I will deconstruct the P/E ratio and highlight what you need to be careful of when using the P/E ratio. View our latest analysis for Vodafone Group

Breaking down the P/E ratio

LSE:VOD PE PEG Gauge Jun 8th 18
LSE:VOD PE PEG Gauge Jun 8th 18

The P/E ratio is one of many ratios used in relative valuation. By comparing a stock’s price per share to its earnings per share, we are able to see how much investors are paying for each pound of the company’s earnings.

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P/E Calculation for VOD

Price-Earnings Ratio = Price per share ÷ Earnings per share

VOD Price-Earnings Ratio = €2.13 ÷ €0.159 = 13.4x

The P/E ratio isn’t a metric you view in isolation and only becomes useful when you compare it against other similar companies. We preferably want to compare the stock’s P/E ratio to the average of companies that have similar features to VOD, such as capital structure and profitability. A common peer group is companies that exist in the same industry, which is what I use. At 13.4x, VOD’s P/E is lower than its industry peers (17.4x). This implies that investors are undervaluing each dollar of VOD’s earnings. As such, our analysis shows that VOD represents an under-priced stock.

Assumptions to watch out for

While our conclusion might prompt you to buy VOD immediately, there are two important assumptions you should be aware of. The first is that our “similar companies” are actually similar to VOD, or else the difference in P/E might be a result of other factors. For example, if you are comparing lower risk firms with VOD, then its P/E would naturally be lower than its peers, as investors would value those with lower risk at a higher price. The second assumption that must hold true is that the stocks we are comparing VOD to are fairly valued by the market. If this does not hold true, VOD’s lower P/E ratio may be because firms in our peer group are overvalued by the market.

What this means for you:

Since you may have already conducted your due diligence on VOD, the undervaluation of the stock may mean it is a good time to top up on your current holdings. But at the end of the day, keep in mind that relative valuation relies heavily on critical assumptions I’ve outlined above. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I highly recommend you to complete your research by taking a look at the following:

  1. Future Outlook: What are well-informed industry analysts predicting for VOD’s future growth? Take a look at our free research report of analyst consensus for VOD’s outlook.

  2. Past Track Record: Has VOD been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of VOD’s historicals for more clarity.

  3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.