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Tinder will let users verify their identity in an attempt to stem online abuse.
The company’s new plans come amid increasing focus on people using their real identity on the internet as a possible way to hold people more accountable for their actions.
The feature will roll out to the world in the coming months, after previously being only available in Japan.
For now it will remain optional and voluntary, unless Tinder is forced to check people’s identity by law. It will work with experts to ensure that it uses the right documents and processes.
Asking for ID to verify a person’s identity in order to use social media and other online platforms has been suggested by some as a way of combating online abuse by removing anonymity and the perceived ability of abusers to avoid accountability.
But critics of the idea have argued it could leave online whistleblowers exposed, particularly in authoritarian states, and restrict access to online services in countries where ID documents are not commonplace among the entire population.
Tracey Breeden, vice president of safety and social advocacy at Tinder’s parent firm, Match Group, said feedback from experts and users would be a vital part of its approach in helping ease such fears.
“We know that in many parts of the world and within traditionally marginalised communities, people might have compelling reasons that they can’t or don’t want to share their real-world identity with an online platform,” she said.
“Creating a truly equitable solution for ID verification is a challenging but critical safety project and we are looking to our communities as well as experts to help inform our approach.”
The dating app said the issue was “complex and nuanced”, but said it would “evolve” its process over time to try to create a fair, impartial and privacy-friendly system.
Tinder is the first major platform to commit to a broader rollout of ID verification, but other sites have so far been less supportive of the idea.
In an analysis published last week, looking back at the response to the racist abuse directed at England footballers following the Euro 2020 final, Twitter suggested ID verification would not have prevented much of the abuse it detected during the tournament.
According to its figures, 99% of the account owners Twitter said were suspended during the tournament for abuse rule breaches were identifiable and not posting anonymously.
Twitter said it “fully acknowledged” there was more work to be done to prevent online abuse, but suggested it was not just a digital problem but a “deep societal issue” that need to be solved.
Rory Kozoll, head of trust and safety product at Tinder, said the app would take a “test-and-learn approach” to its own rollout of ID verification technology to help ensure the firm got it right.
“We know one of the most valuable things Tinder can do to make members feel safe is to give them more confidence that their matches are authentic and more control over who they interact with,” he said.
“And we hope all our members worldwide will see the benefits of interacting with people who have gone through our ID verification process. We look forward to a day when as many people as possible are verified on Tinder.”
Additional reporting by Press Association