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Top 50 YouTubers earn an average of £172m a year, study finds

(Kon Karampelas/Unsplash)
Over a quarter (28%) of the 50 most-subscribed-to YouTubers are gamers, according to a study. Photo: Kon Karampelas/Unsplash

The top 50 YouTubers earn an average of $139k per video and £$22.7m (£172m) a year, research shows.

Salvadoran gamer Fernanfloo is the highest-earning YouTuber, raking in $205.8m (£158.6m) per year, a study by Curry’s found.

With 35.7 million subscribers, Fernanfloo also makes the most per subscriber — about $5.76 per person.

However, runner-up Like Nastya, a six-year-old children’s entertainer who has 51.4 million subscribers, actually makes the most money per video, at about $1.3m (£989,000). With less output, this comes to about $157.2m (£119.6m) per year.

READ MORE: This Is How You Actually Make Money on YouTube

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Another six-year-old girl, Kids Diana Show has earnings of $118.5m per year. She has 49.7 million subscribers and she gets paid $822.7m per video.

Children’s entertainment is most lucrative genre, making about $423.2k per video, the study found.

Child stars have the most YouTube success, garnering about 19.1 million views on each video — eight times more than the top gamers on the platform.

Over a quarter (28%) of the 50 most-subscribed-to YouTubers are gamers, with PewDiePie topping the list with 103 million subscribers.

READ MORE: YouTube doctors earning a fortune from coronavirus pandemic

The study also revealed some tips to YouTube success. Parody music and “diss tracks” are some of the most popular videos, with PewDiePie’s “B**** Lasagna”, Jake Paul’s “It’s Everyday Bro” and Logan Paul’s “The Fall of Jake Paul” being the vloggers’ most successful videos to date.

With the most popular YouTube videos being about 12 minutes and 4 seconds, a perfectly-timed parody music video could be the recipe for a viral hit.