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Is The Trade Desk Inc’s (NASDAQ:TTD) ROE Of 20.90% Sustainable?

The Trade Desk Inc (NASDAQ:TTD) outperformed the Internet Software and Services industry on the basis of its ROE – producing a higher 20.90% relative to the peer average of 12.85% over the past 12 months. While the impressive ratio tells us that TTD has made significant profits from little equity capital, ROE doesn’t tell us if TTD has borrowed debt to make this happen. We’ll take a closer look today at factors like financial leverage to determine whether TTD’s ROE is actually sustainable. Check out our latest analysis for Trade Desk

Breaking down ROE — the mother of all ratios

Return on Equity (ROE) is a measure of Trade Desk’s profit relative to its shareholders’ equity. It essentially shows how much the company can generate in earnings given the amount of equity it has raised. In most cases, a higher ROE is preferred; however, there are many other factors we must consider prior to making any investment decisions.

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Return on Equity = Net Profit ÷ Shareholders Equity

ROE is measured against cost of equity in order to determine the efficiency of Trade Desk’s equity capital deployed. Its cost of equity is 11.97%. Given a positive discrepancy of 8.93% between return and cost, this indicates that Trade Desk pays less for its capital than what it generates in return, which is a sign of capital efficiency. ROE can be split up into three useful ratios: net profit margin, asset turnover, and financial leverage. This is called the Dupont Formula:

Dupont Formula

ROE = profit margin × asset turnover × financial leverage

ROE = (annual net profit ÷ sales) × (sales ÷ assets) × (assets ÷ shareholders’ equity)

ROE = annual net profit ÷ shareholders’ equity

NasdaqGM:TTD Last Perf Jun 9th 18
NasdaqGM:TTD Last Perf Jun 9th 18

Essentially, profit margin shows how much money the company makes after paying for all its expenses. Asset turnover shows how much revenue Trade Desk can generate with its current asset base. And finally, financial leverage is simply how much of assets are funded by equity, which exhibits how sustainable the company’s capital structure is. Since ROE can be artificially increased through excessive borrowing, we should check Trade Desk’s historic debt-to-equity ratio. Currently, Trade Desk has no debt which means its returns are driven purely by equity capital. Therefore, the level of financial leverage has no impact on ROE, and the ratio is a representative measure of the efficiency of all its capital employed firm-wide.

NasdaqGM:TTD Historical Debt Jun 9th 18
NasdaqGM:TTD Historical Debt Jun 9th 18

Next Steps:

ROE is a simple yet informative ratio, illustrating the various components that each measure the quality of the overall stock. Trade Desk’s above-industry ROE is encouraging, and is also in excess of its cost of equity. Its high ROE is not likely to be driven by high debt. Therefore, investors may have more confidence in the sustainability of this level of returns going forward. Although ROE can be a useful metric, it is only a small part of diligent research.

For Trade Desk, I’ve put together three essential factors you should further research:

  1. Financial Health: Does it have a healthy balance sheet? Take a look at our free balance sheet analysis with six simple checks on key factors like leverage and risk.

  2. Valuation: What is Trade Desk worth today? Is the stock undervalued, even when its growth outlook is factored into its intrinsic value? The intrinsic value infographic in our free research report helps visualize whether Trade Desk is currently mispriced by the market.

  3. Other High-Growth Alternatives : Are there other high-growth stocks you could be holding instead of Trade Desk? Explore our interactive list of stocks with large growth potential to get an idea of what else is out there you may be missing!


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.