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I'm restocking this new toothpaste by Lenny Kravitz - here's why the rocker's smile-brightening product is worth it

Anastasia Barbuzzi
·Shopping Writer
·4-min read

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The Twice Toothpaste Classic Duo includes one tube of the brand's Invigorating Wintergreen & Peppermint flavour and one tube of Calming Lavender Vanilla Mint
The Twice Toothpaste Classic Duo includes one tube of the brand's Invigorating Wintergreen & Peppermint flavour and one tube of Calming Lavender Vanilla Mint

Yahoo Lifestyle Canada is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

If reading the words “whitening toothpaste” next to Lenny Kravitz’s name in the headline of this article left you mildly confused, understandable. A rockstar with an oral care line? Ever heard of it?

Twice is more than just that - Kravitz, along with his co-founders Julian and Cody Levine, are helping create better habits and better health by providing dental care to communities in need.

The trio began their mission while volunteering in Eleuthera, Bahamas — Kravitz’s hometown — where Twice’s team of dental experts performed cleanings, root canals, extractions and whitenings to whoever needed them.

ALSO SEE: This $12 tube of toothpaste is the most expensive I've ever used, but its also my new favourite - here's why

From there, they set out to formulate a better-for-you toothpaste packed with active ingredients, vitamins, and aloe vera to enhance oral wellness. And fortunately, the results of Twice Toothpaste spoke for themselves.

Today, Twice has earned praise from The New York Times, Forbes — and the brand’s Amazon stock sold out in 24 hours on Prime Day.

Needless to say, Kravitz and his partners’ new venture has been successful. Advised by celebrity dental expert Dr. Jonathan B. Levine, who’s father to Julian and Cody, the Twice team has been able to create a truly clean and functional toothpaste.

Twice products are sulfate-free, vegan, pH neutral, and packed with vitamins A, C, E to strengthen gums, all while containing the right amount of fluoride to eliminate plaque.

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Why exclude sodium lauryl sulfate (SLS) from Twice formulas? Well, SLS, also known as a cost-effective, synthetic detergent found in most major oral care brands, has been found to be increase hypersensitivity and wear down enamel.

ALSO SEE: This new electric toothbrush already has more than 1,100 reviews — here's why

Each tube of Twice protects against sensitivity, prevents cavities and remineralizes enamel with a balanced pH of 7.0 - just how your mouth likes it, according to Dr. Levine.

Twice Toothpaste Classic Duo (2-Pack)

The Twice Toothpaste Classic Duo includes one tube of the brand's Invigorating Wintergreen & Peppermint flavour and one tube of Calming Lavender Vanilla Mint.
The Twice Toothpaste Classic Duo includes one tube of the brand's Invigorating Wintergreen & Peppermint flavour and one tube of Calming Lavender Vanilla Mint.

SHOP IT: Twice, $6 per tube / $12 per duo

After seeing the Classic Duo’s solid 4.9 star rating and its 1160 reviews, I was immediately intrigued by the response to the brand’s first products.

The Invigorating Wintergreen & Peppermint is my favourite to brush with in the morning, as it leaves me feeling extra fresh before my morning coffee. When switching between lemon water and those first few sips of java, I’ve experienced no sensitivity to temperature change.

The Calming Vanilla Lavender Mint is great before bed — it’s flavour is nice and refreshing, but also something you wouldn’t expect in a toothpaste. It’s been a welcomed addition to my nighttime routine.

Plus, I’ve noticed that my teeth appear slightly brighter than before I started brushing with Twice, a mere week and a half ago.

Twice has also released a new flavour, Cooling Spearmint Eucalyptus, which sounds like another great alternative to a regular morning toothpaste.

Twice Toothpaste Cooling Spearmint Eucalyptus (2-Pack)

The new Twice Toothpaste Cooling Spearmint Eucalyptus (2-Pack)
The new Twice Toothpaste Cooling Spearmint Eucalyptus (2-Pack)

SHOP IT: Twice, $6 per tube / $12 per duo

According to the California Dental Association, gum disease has been linked to worse COVID-19 symptoms, but brushing twice a day can help prevent gum disease, improve oral health, and strengthen holistic health too.

Since it’s more important than ever to take care of your mouth this winter, why not consider a product that’s determined to make a healthy smile accessible to everyone?

At a lower cost than majority of the all-natural toothpastes on the market, Twice’s prices are justifiable — especially since you receive two tubes of toothpaste with every order.

Seriously, I’d think Twice about your oral care.

Is this expensive tube of toothpaste worth it? Find out more about the design world’s favourite whitening product, here.

Let us know what you think by commenting below and tweeting @YahooStyleCA! Follow us on Twitter and Instagram and sign up for our newsletter.