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U.S. Nail Salons Market Recovering Following Pandemic Slump -

·4-min read

DUBLIN, September 23, 2021--(BUSINESS WIRE)--The "U.S. Nail Salons: An Industry Analysis" report from Marketdata LLC has been added to's offering.

Marketdata LLC, a leading independent market research publisher of "off-the-shelf" studies about service industries since 1979, has released a new 65-page report entitled: U.S. Nail Salons: An Industry Analysis.

The U.S. nail salons industry, populated by nearly 28,000 small businesses, had been growing strongly through 2019, reaching a value of $8 billion (actually $17.3 billion when counting sole proprietor nail technicians not working in a retail facility). This growth came to a halt with the pandemic of 2020, which closed many salons for months. However, the industry is recovering as more Americans are vaccinated and shops re-open.

This new report is a comprehensive business analysis covering the nature and operations of the nail salons business, services provided, key operating ratios/metrics, dollar size and growth of the industry from 2007 to 2025 Forecast, economic structure of the business (ratios: national, by state, by major city), analysis of franchising (profiles of top 10 franchisors), and more.

The effects of the pandemic are discussed, as well as the outlook for recovery in 2021, and a long-term forecast to 2025. The report also analyses the average yearly revenues per nail salon (for franchises and non-franchises), profitability (industry income statement), and how Asian immigrants built the industry in the 1970s, and the discrimination they faced. Report includes a directory of industry reports, trade associations and magazines.

According to Research Director, John LaRosa: "The COVID-19 pandemic shuttered many of the nation’s nail salons last year and revenues plunged. Strong growth from 2014-2019 was halted. However, as customers began to get vaccinated, salons have re-opened and demand is still strong from American women, who think of nail care as an affordable luxury."

Key Topics Covered:

Nature of the Industry

  • Definition and number of nail salons and nail technicians, mobile salons, full-service salons, states with highest no. of nail salon workers

  • Major industry trends and issues: an industry built by immigrants, discrimination against Asian owners/workers, snapshot of the New York market

  • Key Industry Statistics: amount spent on nail care, customer demographics, nail tech training, work hours, avg. salaries, pricing, etc.

  • Effects of the pandemic on the industry: closures, cost of protective equipment, how operations changed, house calls, reduced capacity, income declines, top owner concerns.

Market Size, Growth, Forecasts

  • Estimates of industry size/no. of nail salons by U.S. Census Bureau vs. Nails Magazine, other sources, why some estimates don't make sense

  • Discussion & analysis of historical growth trends, during last recession, recovery since then, current situation, rationale

  • Discussion of major factors affecting industry growth

  • 2020 Performance: Effects of The Pandemic: Analysis & discussion, BLS payroll data

  • 2021 Industry Outlook: Prospects for a recovery: Analysis & discussion, recent BLS payroll data

  • 2025 Industry Forecast: Long-term outlook: Analysis & discussion, demand factors

Industry Economic Structure & Operating Metrics

  • Summary of key industry metrics, NAICS code for the industry, discussion of employer vs. non-employer establishments, number and avg. salary of nail technicians

  • Number of nail salon establishments, by employment size: 2017 & 2012

  • Industry snapshot: 2007, 2012, 2017: no. of firms, estabs., receipts, employees

  • Labor costs & productivity, sales/payroll ratio

  • Avg. receipts per nail salon: 2017, 2019

  • Avg. receipts, avg. payroll, avg. no employees: 2007, 2012, 201

Industry ratios (no. of firms, establishments, receipts, payroll as % receipts for 2017 & 2012) by:

  • Legal form of organization -corporations, sole proprietorships, partnerships: no. of employees).

  • Single vs. multi-unit firms, by size

  • Concentration Ratios: ratios for top 4, 8, 20, 50 largest firms

  • Receipts size of establishments (under $100,000 to $5 mill.)

  • No. of nail salons, receipts & avg. receipts per establishment, alpha by state: 2019

  • Geographic Analysis

  • Top 7 states, by no. of nail salons

  • Top 6 states, by receipts

  • No. of nail salons, receipts & avg. receipts per establishment, by state, ranked by number - 2019 (County Business Patterns, Marketdata estimates)

  • No. of nail salons, receipts & avg. receipts per establishment, by major city: 2017.

  • Nail Technicians Data

Nail Salon Franchising

  • (Headquarters address, no. of franchises, purchase costs, financial data when available)

  • Summary - discussion of franchising benefits, sample earnings of Frenchie's franchisees in 2018

Companies Mentioned

  • Bellacures

  • Camile Albane

  • Davi Nails

  • Frenchie's

  • Hammer & Nails Grooming

  • Miniluxe

  • Nail Garden

  • Namaste Nail Sanctuary

  • PROSE Nail Salons

  • Regal Nails

For more information about this report visit

Source: Marketdata LLC

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Laura Wood, Senior Press Manager

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