U.S. Paid Social Forecast Report 2024: ROAS and Results Cut Through Gathering Political, Legal Clouds
US Paid Social Search
Dublin, July 10, 2024 (GLOBE NEWSWIRE) -- The "U.S. Paid Social Forecast Report H1 2024: ROAS and Results Cut Through Gathering Political, Legal Clouds" report has been added to ResearchAndMarkets.com's offering.
US social media ad spending will ride the momentum platforms built in H2 2023 thanks to AI, social video advertising growth, and a fixation on bottom-funnel outcomes.
The AI-driven results that carried social platforms out of their recent funk will power a strong year of growth in 2024. For now, ad buyers have shelved their concerns about the opacity of ad tools such as Advantage+ Shopping Campaigns (ASC+).
Key Question: How is ad spending across social's leading platforms evolving?
Key Stat: Social video grew into the largest channel of US social ad spending in 2023, accounting for 52.5% of it. In 2025, social video will generate more ad spending than linear TV.
Key Topics Covered:
Executive Summary
Amid unprecedented scrutiny, advertisers continue to plow budgets into social
AI is now central to social ad buying
Retail and CPG advertisers are shaping social ad offerings
Social video ad spending will be huge again in 2024
Social search has advertisers' attention
Platform snapshot: Meta
Platform snapshot: TikTok
Platform snapshot: the second tier
Interviews
Sources
Media Gallery
Charts
Social Video's Share of Digital Video Ad Spending Is Beginning to Level Off
Spending Toward Meta's Advantage+ Shopping Campaigns Grew by Over 40% Over 3 Quarters
Instagram Will Account for the Majority of Meta's US Ad Business by 2026
TikTok's Ad Business Will Have Compound Annual Growth of 26.4% From 2024-2026
Meta and TikTok's Competitors' Share of US Social Ad Spending Will Continue Declining
Interviewed for This Report
Avi Ben-Zvi - Winclap, General Manager, North America
Nathan Byrd - Media.Monks, Vice President, Paid Social
Kevin Goodwin - New Engen, Vice President, Digital Marketing
Jack Johnston - Tinuiti, Senior Director, Social Innovation
Shuree Jones - Rain the Growth Agency, Group Director, Paid Social and Influencer Media
Dane Kragness - Taktical Digital, Director, Paid Media
Amy Luca - Media.Monks - Executive Vice President, Global Head of Social
Sadie Miller - Kinesso, Senior Vice President, Social Media Partnerships and Strategy
Rob Silver - Razorfish, Executive Vice President, National Media Lead
Companies Featured
TikTok
Meta
For more information about this report visit https://www.researchandmarkets.com/r/y5210q
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