UK consumers most confident since pandemic struck - GfK

By William Schomberg

LONDON (Reuters) - British consumers are their most confident since the COVID-19 pandemic struck almost a year ago, buoyed by hopes that the country's fast COVID-19 vaccinations programme will boost the economy, a survey showed on Friday.

The overall consumer confidence index from market research firm GfK rose five points to -23, due mostly to a 14-point improvement in views about the economy over the next 12 months.

A Reuters poll of economists had pointed to a much smaller improvement in the overall index to -27.

Joe Staton, GfK's client strategy director, warned that it was more realistic to look at the challenges ahead than think about a return to normality.

"We need to be cautious because the positive tailwinds of the vaccination roll-out are being met by the very strong headwinds of unemployment, the threat of inflation and the difficulty that many face in affording day-to-day living costs," he said.

Finance minister Rishi Sunak is expected to announce more jobs support in a budget plan on March 3.

Prime Minister Boris Johnson is moving cautiously with regard to lifting social distancing restrictions that contributed to the economy shrinking by 10% last year, the most in three centuries.

But Sunak is expected to start weaning the economy off his nearly 300-billion-pound ($419 billion) emergency rescue programme as soon as he can.

In February last year before the pandemic hit, GfK's overall confidence index stood at -7.

Britain went its third national lockdown last month which has forced many businesses to close.

But the prospects for a recovery in the economy have improved as the country rolls out Europe's fastest COVID-19 vaccination programme to date.

GfK's measure of how willing consumers are to make major purchases improved to -19 but remained well below its level of +6 in February 2020.

The Bank of England is watching closely to see if households go on a spending spree when the current lockdown is lifted after an enforced period of savings while they were stuck at home.

($1 = 0.7158 pounds)

(Reporting by William Schomberg, editing by David Milliken)