The UK might be back in recession, but that hasn’t stopped Ferrari roaring ahead – with the carmaker revealing UK sales were up a staggering 31% last year.
While millions struggle, the fortunes of the elite are on the rise – with Britain’s 1,000 wealthiest individuals now worth more than ever before according to the ‘Sunday Times Rich List’. And they seem to be splashing their cash on Italian supercars.
In fact, the British market saw a bigger jump in Ferrari sales than anywhere else on the planet between January and April, with the Italian carmaker delivering 177 cars worth more than £200,000 each on average.
Sales were driven by the new FF estate and continued success of the 458 and California models.
And while the UK saw the biggest growth, the prancing stallion had a good year across the world, with 1,733 cars sold in the first three months of 2012 alone - an increase of 11.5% on the same period last year. That was enough to see profits rise 17.2% to £33.8 million.
"After an extraordinary 2011, starting the year with all the economic indicators on the rise is very satisfying indeed,” said Ferrari boss Luca di Montezemolo.
"We have a complete new model range brimming with technological innovations, and which deliver significant reductions in fuel consumption and emissions, down by 30% on average."