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UK shoppers plan to spend £9.3bn on post-lockdown treats

Bond Street under coronavirus lockdown on 1st July 2020 in London, England, United Kingdom. As the July deadline approaces and government will relax it's lockdown rules further, the central London remains very quiet, while some non-essential shops are allowed to open with individual shops setting up 'social distancing' systems. Bond Street is one of the principal streets in the West End shopping district and is very upmarket. It has been a fashionable shopping street since the 18th century. The rich and wealthy shop here mostly for high end fashion and jewellery. (photo by Mike Kemp/In PIctures via Getty Images)
Brits are planning to spend an average £195 each on the high street on life-after-lockdown treats, according to a survey. Photo: Mike Kemp/In Pictures via Getty Images

UK consumers are planning to spend £9.3bn ($12bn) on treating themselves post-COVID-19, new research has found.

With restrictions easing and non-essential shops, restaurants, and pubs reopening after the coronavirus lockdown, shoppers are planning to hit the high street to treat themselves, with 92% of respondents planning to spend on the high street, according to a survey of 2005 UK adults by American Express.

Brits are planning to spend an average £195 each on the high street on life-after-lockdown treats — totalling £9.3bn across the UK.

Meals in restaurants topped the list of post-lockdown treats, with most Brits planning to eating out, budgeting an average of £31 per person for restaurant meals.

Nearly half (49%) of UK adults said they longed to go out for professionally cooked meals during lockdown, the survey found.

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New clothes and accessories came in at number two on the list, with shoppers planning to spend an average of £25 on new items for their wardrobe.

Drinks out at a pub or bar came third, with Brits planning to spend an average of £21 per person on a trip to the pub. A third (33%) of UK consumers reported missing drinks at the pub during lockdown.

Brits are looking to spend £19 on home decorations and furniture and £8 on flowers to brighten up their home.

Coffee out in a cafe was also revealed as a popular treat, with people spending an average of £13 getting their caffeine hit.

Shoppers are forecast to spend an average of £10 each on books, as 18% said they had missed browsing in bookshops.

Beauty treatments and haircuts are also popular post-lockdown treats, with people spending an average of £12 getting their hair done. More than a third (36%) admitted to missing trips to the hairdresser and regular hair treatments, with almost one in five (19%) attempting their own haircuts at home.

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Brits are also planning to spend on electronics and gadgets, cosmetics, dry cleaning, trips to the cinema, and theatre performances.

Shoppers are also keen to support local businesses post-lockdown, as half of those who increased their online spending during lockdown plan to spend more on their local high street now that restrictions have eased.