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UK's M&S, Microsoft sign artificial intelligence deal

Reuters - UK Focus

LONDON, June 21 (Reuters) - Britain's Marks & Spencer (Frankfurt: 534418 - news) has signed a strategic partnership deal with Microsoft (Euronext: MSF.NX - news) to test the integration of artificial intelligence technologies into the retailer's stores and operations, it said on Thursday.

The deal will see Microsoft's AI engineers work with M&S's engineers to examine how the technology can benefit customers and increase efficiency in its business.

No financial details of the deal were disclosed. (Reporting by James Davey)