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(Reuters) - Britain's Sky is preparing to launch its own smart televisions as the media firm takes on streaming device makers such as Roku in a bid to win more viewers, the Financial Times reported on Tuesday.
Sky, owned by U.S.-based Comcast Corp, could announce the deepening push into hardware as early as next month, the newspaper https://on.ft.com/3EC44ix said, citing people with knowledge of the plans.
Sky and Comcast did not immediately respond to a Reuters request for comment.
"We don't comment on product rumours," the company told the Financial Times, the report said.
(Reporting by Aishwarya Nair in Bengaluru; Editing by Devika Syamnath)