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Marmite inflation: How Unilever has raised prices of household staples

Product prices went up the most in Europe across all sectors

Unilever's underlying sales in the first six months of the year climbed 9.1%, beating analysts’ expectations. Photo: Getty.
Unilever's underlying sales in the first six months of the year climbed 9.1%, beating analysts’ expectations. Photo: Getty (f9photos via Getty Images)

Unilever (ULVR.L) sales grew 9.1% as the company increased prices of goods by almost 9.4%, compared with 13.3% in the final three months of last year, according to the firm's first-half results.

Sales in the personal care sector grew the most — up by 10.8%. Sales in the beauty and wellbeing sector grew by 9.1% from January to June, home care sales grew 8.4%, nutrition 10.4%, while ice cream sales grew 5.7%.

Unilever product prices

The price of a 500g jar of Marmite averaged £5.85 in July 2023 compared to £4.75 a year ago — a jump of £1.10.

Ben & Jerry’s ice cream (465ml) was 5p more expensive at £5.00 compared to £4.95 in July 2022.

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A four-pack of Magnum ice cream cost £4.74, up from £3.25 a year before.

A 250ml tub of Vaseline rose to £3.75 in July, up from £3.38 last year.

The price of Marmite (500g) went up from £4.75 in July 2022 to £5.85, on average, in July 2023. Photo: Getty.
The price of Marmite (500g) went up from £4.75 in July 2022 to £5.85, on average, in July 2023. Photo: Getty (dynasoar via Getty Images)

Prices went up the most in Europe across all sectors by an average of 14.2% for the first six months, leading to a fall of 6.8% in volume sales for Europe.

In Asia Pacific and the Americas, prices went up by 8% and 8.6% respectively, where Unilever kept a sales volume increase of 1.1% and 1.8% respectively.

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Despite price increases eroding volumes by 0.2% over the first half, the company announced that net profit was up 20.7% compared to the same period last year.

However, the Unilever's chief executive Hein Schumacher suggested that further price increases are not going to be as steep going forward.

“In a volatile and high-cost environment, we will deliver another year of strong underlying sales growth in 2023. We expect underlying sales growth for the full year to be above 5%, ahead of our multi-year range, with underlying price growth continuing to moderate through the year,” Schumacher said.

Unilever’s share price was up nearly 5% on Tuesday.

Danni Hewson, head of financial analysis at AJ Bell, said: “Group sales growth has come entirely from putting up prices, not shifting more units of products. The sign of a good business is one that can grow prices and volumes. Unilever’s group volumes actually declined in both the first and second quarter periods.”

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He also noted that Schumacher is still new in the CEO role.

“He talks about bringing greater focus, sharper execution and a simplified operating model. We’ve heard all of this before and the proof of the pudding will be in the execution, not simply sweet-talking investors into thinking a new CEO automatically equates to greater success.”

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