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United Kingdom Home Insurance Market Report 2021: COVID-19 a New Significant Market Driver for the £7 Billion Industry

Research and Markets
·4-min read

Dublin, Jan. 06, 2021 (GLOBE NEWSWIRE) -- The "UK Home Insurance Market Report 2021" report has been added to's offering.

This report looks at the domestic home/property insurance market, where home insurance is defined as insurance which covers individuals against the cost of repairing or rebuilding their home or replacing its contents. This report considers the size of the market, recent trends, the major players, forecast for the future and sets out the environmental framework in which insurance is sold today.

2019/20 have been turbulent years for home insurance in terms of claims, significant mergers and divestments and changed underwriting capacity. The publisher estimates that home insurance gross written premiums (GWP) will reach around 7 billion in 2020, a rise of 2% compared with 2019.

Predicting future premiums growth is very difficult at the moment given the uncertainties about when the effects of the COVID-19 pandemic will come to an end, and the pandemics final economic impact. Overall, the publisher expects to see no growth in GWP in 2021, however, growth will return after 2021.

Key factors influencing the market today are:

  • COVID-19 - This has had a range of impacts on the home insurance market. Key amongst these are more home working, which has reduced burglary and water damage claims but increased fire claims. It has also increased pressure on the finances of some families making it harder for them to afford home insurance. This has been mitigated, however, by FCA temporary measures to get insurers to offer flexibility on payments including payment deferrals. COVID-19 has also driven the adoption of IT systems by insurers, covering their internal operations and their direct to consumer distribution operations. This has accelerated the growing focus of the industry on using InsurTech to improve customer engagement and offer more competitive and tailored prices.

  • The continued rise in household numbers and the recent growth in rented accommodation

  • The impact of adverse weather events and climate change on claims (e.g. claims for flooding and escape of water), including major storms at the end of 2019 and start of 2020

  • The desire for home improvements among homeowners and modern construction techniques which are encouraging claims for escape of water and fire

  • The growing willingness of households to switch insurers to get lower premiums

  • The FCA Market pricing study, which is set to outlaw price walking, introduce enhanced product governance rules and eventually stop auto-renewal being used as a barrier to switching

  • Growing consolidation among insurers, which has seen Allianz (including LV= and Legal & General) emerge as the clear market leader.

Key Topics Covered:


  • Over 600 insurers with the direct sales route the most important

  • The number of and type of households are prime market drivers

  • As are weather, crime and building techniques

  • COVID-19 a new significant market driver

  • FCA Market Pricing Study

  • Allianz the new market leader

  • A market valued at over 7 billion

  • Little growth predicted in the future


  • Abbreviations


  • Direct route or via price comparison websites

  • Over 600 insurers

  • Two main channels to market


  • Almost 30 million homes to insure

  • Eight-in-ten householders own home insurance

  • Ownership more likely if the consumer is older and a homeowner

  • Long-term change in housing tenure

  • Weather and the environment major issues

  • New building and home improvements increase risks

  • COVID-19

  • Home insurance merges into HomeTech

  • The rise of Insurer Hosted pricing

  • Flexible and On-demand home insurance

  • Financial Conduct Authority's Market Pricing Study

  • Insurance Premium Tax hits premium costs


  • Allianz is now the clear market leader

  • Admiral Group

  • Allianz Insurance/LV/Legal and General

  • Ageas

  • Axa Insurance UK Ltd

  • Aviva

  • BGL Group

  • Co-op Group

  • Covea Insurance plc

  • Direct Line Group

  • esure Group

  • Hastings Group

  • Lloyds Banking Group

  • Markerstudy Group

  • RSA

  • Zurich


  • A turbulent period

  • Home insurance market worth over 7 billion in GWP

  • But consumers spend less than this in a given year


  • InsurTech will continue to bring innovation to the industry

  • The potential for Open Finance

  • COVID-19 will have long-term impacts.

  • As will the FCA Market Review on pricing

  • GWP predicted to rise by almost 5%


Companies Mentioned

  • Admiral Group

  • Ageas

  • Allianz Insurance/LV/Legal and General

  • Aviva

  • Axa Insurance UK Ltd

  • BGL Group

  • Co-op Group

  • Covea Insurance plc

  • Direct Line Group

  • esure Group

  • Hastings Group

  • Lloyds Banking Group

  • Markerstudy Group

  • RSA

  • Zurich

For more information about this report visit

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CONTACT: CONTACT: Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900