United States Hot Tea Market Report 2021
Dublin, Nov. 04, 2021 (GLOBE NEWSWIRE) -- The "The 2021 Study of Hot Tea in the U.S" report has been added to ResearchAndMarkets.com's offering.
This study is designed to provide directional insights into overall tea consumption among the U.S. adult population and details of hot tea habits and preferences among a targeted sample of regular hot tea drinkers.
Drinking tea specifically for health benefits is trending up among males. Learn more about hot tea consumption habits with the 2021 Study of Hot Tea, the 12th in a trended series initiated in 2003.
TOPICS INCLUDE:
Phase I: General Population Trends
Trends in consumption of hot tea and competing beverages
Incidence of drinking hot tea, overall and by season
Profile of hot tea drinkers
Overall size of the hot tea market
Phase II: Online Interviews among Regular Hot Tea Drinkers
Attitudes toward tea (taste, healthfulness, variety-seeking, etc.)
Frequency of consumption, including demographic characteristics of daily drinkers
Types of hot tea consumed, including frequency and brand
Tea flavor preferences
Consumption of caffeinated vs. decaffeinated teas as well as at-home vs. away-from-home usage
Brand awareness, image and regular/most often usage
Occasions and locations for consuming hot tea
Hot tea purchase behavior, including purchase sources, willingness to pay more for selected qualities and details of online purchasing
Tea preparation habits, including use of single serve brewers and preference for bagged vs. loose-leaf teas
Generational differences in hot tea choices, focused on 18-34 year old tea drinkers
Market segmentation analysis
Key Topics Covered:
INTRODUCTION
METHODOLOGY
KEY FINDINGS
SUMMARY OF FINDINGS
PHASE I: GENERAL POPULATION TRENDS
Past-Year Consumption of Hot Tea
Drank Hot Tea in Past Year (Among total adults)
PHASE II: ONLINE INTERVIEWS AMONG REGULAR HOT TEA DRINKERS
I. HOT TEA CONSUMPTION HABITS AND PREFERENCES
A. FREQUENCY OF DRINKING HOT TEA
Length of Time Hot Tea Consumed
Reasons For Drinking Hot Tea
Attitudes Toward Tea: Health
Frequency of Drinking Hot Tea
Average Number of Cups of Hot Tea Consumed Per Week
Types of Tea Drink at Least Once a Week
B. TEA VARIETIES CONSUMED
Traditional Hot Tea Varieties Consumed
Specialty Black Teas Drunk in Past 12 Months
Share of Last 10 Cups of Hot Tea by Type
Awareness & Consumption of Emerging Tea Varieties
Qualities/Benefits Associated With Tea Varieties
Consumption of Caffeinated vs. Decaffeinated Tea
Attitudes Toward Caffeine Content of Hot Tea
Consumption of Caffeinated vs. Decaffeinated Black and Green Teas
Attitudes Toward Variety-Seeking in Beverages/Tea
C. TEA FLAVOR PREFERENCES
Attitudes Toward Tea: Taste
Tea Flavor Drink Most Often
Leading Black, Green and Herbal Tea Flavors
Chai Tea Flavors Drank in Past 12 Months
Trends in Hot Tea Flavor Choices
D. TEA OCCASIONS & LOCATIONS
Times of Day Drink Hot Tea
Share of Last 10 Cups of Hot Tea by Location
Tea Consumption Habits at Work
Tea Consumption Habits On-The-Go
II. BRAND AWARENESS, TRIAL AND PERCEPTION
A. BRAND AWARENESS AND USAGE
Brand Awareness
Brand Awareness Trends
Brands Drink Regularly/Occasionally/Drink Most Often
Brand Usage Trends
Brand Loyalty
Impact of Tea Type on Brand Choice
Satisfaction With Tea Brand Drunk Most Often
B. BRAND SELECTION
Attributes Very Important on Brand Choice For Tea Types
Factors Exerting Most Influence on Hot Tea Brand Choice
C. BRAND PERCEPTION
Hot Tea Brand Ratings
Brand Images: Perceptual Maps
III. TEA PREPARATION
Favorite Hot Tea Additives
Tea Appliances Owned
Details of Single-Serve Brewer Use
Forms of Hot Tea Purchase/Drink
Details of Loose Tea Consumption Habits
IV. TEA PURCHASE HABITS
Hot Tea Purchase Sources
Online Purchase Habits
Willingness to Pay More For Various Teas
V. MEDICINAL/WELLNESS AND KOMBUCHA TEAS
Past-Year Use of Teas Formulated for Health & Wellness
Wellness Formulations Tried & Those Rated Most Important
Details of Medicinal Tea Use
Details About Kombucha Tea
VI. GENERATIONAL DIFFERENCES IN HOT TEA CHOICES
Past 12-Months Hot Tea Consumption by Age
Brand Usage Patterns by Age
Attitudes Toward Tea by Age Group
Willingness to Pay More For Various Tea Types by Age
Number
VII. IMPACT OF PANDEMIC
Impact of the Pandemic
Health Conditions Experienced in Past 12 Months
MARKET SEGMENTATION
For more information about this report visit https://www.researchandmarkets.com/r/h1fg1n
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