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Urban Outfitters teams up with COAT Paints for stylish paint collection
Urban Outfitters has teamed up with COAT Paints for a stylish collection of nine exclusive wall colours, available to buy online now.
Designed using a water-based, low-toxin and solvent free formula, customers can choose from various shades for every interior scheme, including bright blue hues, pastel pinks, orange, neon green, and a palette of soft neutrals.
Channelling the Urban Outfitters brand, each colour has been created to tap into a youthful and free vibe. From matt emulsion (£40) to the egg shell finish (£25), each pot is both vegan and eco-friendly. While the soft sheen is moisture-proof with a lovely shine (ideal for bathrooms), the matt finish provides a more durable alternative. There's also a sample sticker, to make testing on walls that whole lot easier.
'COAT takes a really agile approach to our colour palette. We love creating and launching distinct and exciting new colours, so it was amazing to work with Urban Outfitters and their styling teams to create such a jaw-dropping colour edit,' says Rob Abrahams, Co-Founder of COAT Paints.
'They sit alongside the COAT core palette as a daring and purposeful edit with a real nod to 70s vintage too. They're perfectly channelling the Urban Outfitters brand and suit their customers to a tee.'
Speaking about the design process, Rob adds: 'COAT and Urban Outfitters really clicked from the start, not just in terms of our trend-led approach but on deeper sustainability and conscious topics too.
'The entire COAT paint range is water-based, low-toxin and solvent free. It's animal cruelty free and vegan too, as well as being Carbon Neutral – real things that are deeply important to both sides and our customers. Innovative products like the Peel & Stick swatches that make it super easy to try paint colours at home also massively appeal to Urban Outfitters’ fashion-forward audience.'
Redecorating your home? The Urban Outfitters x Coat Paints range is available to purchase online now.
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