US STOCKS-Dow reclaims 18,000 as quarterly reports begin to flow

* Crude recoups losses after producer talks collapse

* Dow above 18,000 for first time since July

* Hasbro (NasdaqGS: HAS - news) jumps after better-than-expected results

* Indexes up: Dow 0.49 pct, S&P 0.52 pct, Nasdaq (NasdaqGS: NDAQ - news) 0.34 pct (Updates to afternoon, adds detail throughout)

By Noel Randewich

April 18 (Reuters) - Wall Street rose on Monday, with the Dow touching highs not seen since July, as Hasbro and Disney lifted the consumer discretionary sector while investors braced for a flurry of quarterly earnings reports through the week.

Chevron (Euronext: CHTEX.NX - news) climbed 1.25 percent as crude prices steadied from earlier losses caused by the collapse of talks among major producers to tackle a stubborn global surplus.

A recent rebound in oil and signs that the U.S (Other OTC: UBGXF - news) . economy was recovering have helped stocks rally from a steep selloff earlier this year that had pushed the S&P 500 down as much as 10.5 percent.

The index is now up 2.3 percent in 2016 and only about 2 percent short of its all-time high, while the Dow breached 18,000 for the first time since July 21.

That came despite bleak expectations for first-quarter earnings reports, many of which flow in this week. Earnings of S&P 500 companies are seen falling 7.7 percent on average, with the energy sector weighing heavily, according to Thomson Reuters (Dusseldorf: TOC.DU - news) I/B/E/S.

Investors will closely watch IBM (NYSE: IBM - news) and Netflix (Hanover: NFC.HA - news) as they hand in their reports after the bell. Netflix was down 3.2 percent.

"This is a market where beating and exceeding does not guarantee you a higher stock price, but missing guarantees you're going to get killed on the downside," said Jake Dollarhide, chief executive officer of Longbow Asset Management in Tulsa. "That's the sign of a fragile market."

At 2:31 pm, the Dow Jones industrial average was up 0.49 percent at 17,985.53 points and the S&P 500 had gained 0.52 percent to 2,091.54. The Nasdaq Composite added 0.34 percent to 4,955.09.

All of the 10 major S&P sectors were higher, led by a 1.2 percent rise in energy. The consumer discretionary sector was up 0.84 percent, led by Hasbro. The toymaker jumped 5.7 percent after reporting better-than-expected quarterly profit and revenue.

Disney rose 2.7 percent after "Jungle Book" dominated the weekend box office, grossing more than $100 million.

Advancing issues outnumbered decliners on the NYSE by 2,066 to 913. On the Nasdaq, 1,925 issues rose and 888 fell.

The S&P 500 index showed 19 new 52-week highs and one new low, while the Nasdaq recorded 52 new highs and 16 lows. (Additional reporting by Abhiram Nandakumar in Bengaluru; Editing by Nick Zieminski)