UK markets open in 7 hours 2 minutes
  • NIKKEI 225

    +518.77 (+1.80%)

    +219.46 (+0.77%)

    +0.16 (+0.25%)

    +0.30 (+0.02%)
  • DOW

    +318.19 (+0.93%)

    -972.56 (-2.34%)
  • CMC Crypto 200

    -2.81 (-0.19%)
  • ^IXIC

    +50.42 (+0.37%)
  • ^FTAS

    +20.59 (+0.51%)

New vendor Pixminds: ALSO distributes peripherals and accessories from gamers for gamers

·4-min read
  • Oops!
    Something went wrong.
    Please try again later.

EQS Group-News: ALSO Holding AG / Key word(s): Agreement
19.04.2021 / 13:37

Emmen, Switzerland, 19. April 2021



New vendor Pixminds:
ALSO distributes peripherals and accessories from gamers for gamers

More and more applications move to the cloud. This goes for the entertainment area as well as for business software. Games are becoming more complex, more immersive and more competitive. There is one often overlooked touchpoint between the virtual reality and the real world: peripherals, from mice to headsets and keyboards to controllers. From now on, gaming accessories with a top price-value ratio can be ordered via the ALSO webshop.

French multimedia company Pixminds is one of those company every teenager would love to work for: gamers who made a profession out of their passion. This is why they realized that games and platforms are rapidly evolving. On average, every year games have 10 percent more controls than the previous year. However, gaming hardware did not follow. All gamers were left to do was map the additional controls to their keyboard or onto an array of buttons on the gaming mouse.

Pixminds has not just improved, but revolutionized the operation of the humble mouse. They devised ceramic feet which can go on any gaming mouse. This leads to a much smoother gliding motion and it gives the user higher precision, more control over the movements while playing.
Gamers who tried the difference between Teflon and Pixmind's ceramic pads are raving about the experience. But the real deal is the 'PU 94', a mouse mounted on a silent block pivot and equipped with two joysticks. This leads to a new level of mobility and responsiveness in gaming. The mouse can be used as a 3D controller as well as 'normal' mouse.

"Innovation is PIXMINDS' DNA, but bringing our products to a broad gaming community is quite a challenge for us. Our partnership with ALSO will allow us to reach this audience, not only because of their impressive coverage and market knowledge, but also through an their highly interactive engagement with us," says Lionel Chataignier, CEO and Director of Innovation at Pixminds.

Other products range from high-speed cables and screen protection kits to wireless controllers. The switch is ergonomically shaped for optimum grip, has a motion detection and a vibration system to ensure that game sessions are as immersive as possible. Gustavo Möller-Hergt, CEO ALSO Holding AG (SIX: ALSN): "We are very excited to have integrated Pixminds into the ALSO ecosystem. With their products we enable our resellers to offer state-of-the-art equipment for gamers, which has been awarded numerous innovation awards at CES, among others."

Contact ALSO Holding AG:
Beate Flamm
Senior Vice President Communication

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry, currently active in 24 countries in Europe and in a total of 90 countries worldwide via PaaS partners. The ALSO ecosystem offers around 110 000 resellers hardware, software and IT services from more than 700 vendors in over 1340 product categories. In the spirit of the circular economy, the company provides all services from provision to refurbishment from a single source. The Supply division comprises the transactional range of hardware and software. The Solutions division supports customers in the development of customized IT solutions. Subscription-based cloud offerings as well as platforms for cybersecurity, virtualization and AI are the focus of the Service area. For more information, visit: The main shareholder is the Droege Group, Düsseldorf, Germany.

About Droege Group
Droege Group
(founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a familyequity business model. The group invests its own equity in "special opportunities" with a focus on mediumsized companies and spin-offs as well as strategically in buy & build transactions. With the guiding principle "execution - following the rules of art", the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on long-term oriented megatrends. Enthusiasm for quality, innovation and speed determines the company's actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. For more information, visit:

End of Media Release

show this
show this