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Video advertising duo Taptica and RhythmOne plan 260 mln pound merger

Reuters - UK Focus

Jan 29 (Reuters) - Video advertising company Taptica International (LSE: TAP.L - news) is in talks over a takeover of rival RhythmOne (Other OTC: BLNKF - news) in a potential 260 million pound ($342 million) all-share deal that could be announced as early as this week, Sky News reported http://bit.ly/2RXlelR on Tuesday.

Taptica shareholders would hold a slightly larger stake in the combined company, Sky (Frankfurt: 893517 - news) news reported.

The merged london-listed duo will operate under the Taptica name and be run by Ofer Druker, currently head of Taptica's U.S. division, a source told Sky (Amsterdam: BK8.AS - news) News.

Taptica and RhythmOne did not immediately respond to requests for comment. ($1 = 0.7599 pounds) (Reporting by Ishita Chigilli Palli in Bengaluru Editing by David Goodman)