Yahoo Finance 
Video Streaming Startup Pursues SEC-Compliant Ethereum-Based Crypto
By CCN Markets: YouNow, a live video streaming startup, has filed a public offering circular with the U.S. SEC for a native cryptocurrency called the Props token. The company is not looking to sell this digital asset to investors; instead, they want to distribute it and are seeking compliant ‘mining’ of Props in the U.S.
The filing has been done through the SEC’s A+ exemption, which entitles a successful company to offer and sell securities to U.S. investors. However, YouNow’s application for this exemption raises an interesting consideration for the SEC, as the company would not be selling the asset.
The intention is to bring “utility tokens to non-accredited investors and consumers in a way that is compliant with the SEC through this public offering,” explained Adi Sideman, YouNow founder and CEO, to Reuters.
Props Under SEC Scrutiny
YouNow is a broadcasting service that allows its users to stream their live video content, or to interact with other streamers. This service is comparable with Periscope or Twitch for online gaming.
What differentiates YouNow from other broadcasting sites is the Props reward project which is under the SEC’s scrutiny. It is a blockchain and smart contract platform operating on Ethereum and using ERC-20 tokens as the basis for its cryptocurrency.
