UK Markets closed

Watch Argos' Christmas advert right here

·3-min read
Photo credit: Argos
Photo credit: Argos

The Argos Christmas advert has launched and it shows families celebrating bigger and better after the disappointment of last year.

Titled 'Baubles to Last Year, Christmas is On!', the 60-second ad starts with a young boy who is circling his wish list from the Argos catalogue. Then, we see a man wearing a light-up Christmas jumper in October, followed by a large group of people visiting an elderly lady who spent last year alone.

Everything is more extravagant in the ad, including lighting the Christmas turkey to opening gifts. With a barrage of festive cheer, it highlights how Christmas 2021 is set to be more poignant than ever before — and encouragers shoppers to have their best festive season yet.

Photo credit: Argos
Photo credit: Argos

'For almost 50 years, Argos has helped the nation get ready for Christmas; whether it be circling the gift guide, or browsing the website, Argos continues to be a source of inspiration for shoppers,' says Radha Davies, director of brand communications and creative, Argos. 'This year, more than ever, we want to help our customers have their best Christmas yet, with gifts that their family and friends will really love.'

Photo credit: Argos
Photo credit: Argos

• Take a look at all the Christmas adverts as they are released here.

Follow House Beautiful on Instagram.


Argos Christmas advert 2020 recap

Set to the tune of Gary Barlow's brand new single, Incredible, magic took centre stage in the retailer’s festive ad 2020, and embraced themes of togetherness, love and support, as well as classic Christmas traditions and the joy of going back to basics.

In what is one of the first Christmas commercials to launch from a major British retailer, the advert was described as 'the perfect tonic at the end of a very different year'. As Yan Elliott, Executive Creative Director at The&Partnership, who created the advert, explains: 'This year, we felt more than ever we are all going to need a little bit of magic to lift our spirits and transform this Christmas into something spectacular.'

Argos Christmas advert 2019 recap

Titled 'The Book of Dreams', the feel-good 2019 Christmas advert saw the Argos catalogue take centre stage in the retailer's festive advert for the first time in a decade. The advert begins with a father seeing that his daughter has circled a drum kit in Argos' Christmas 'Book of Dreams' catalogue, only for the drum kit to magically appear in front of him after he taps the page with his finger. The family kitchen soon enough becomes a private gig, with the father drumming along to Simple Minds' 80s classic 'Don’t You Forget About Me'.

Watch the 2019 advert below:

Argos Christmas advert 2018 recap

The 2018 Christmas advert featured a mischievous ‘fool’ determined to ruin Christmas. Titled The Christmas Fool, the 90-second advert brought to life the tiny annoyances and curveballs that can cause unnecessary festive chaos in the lead up to the big day.

In the ad, the fool – a mischievous, impish creature with bells on its long ears – caused chaos in the homes of anxious families desperately trying to put the finishing touches to their Christmas preparations, by breaking fairy lights, stealing sellotape, unwrapping presents and knocking the angel from the top of the Christmas tree.

Watch the 2018 advert below:

Argos Christmas advert 2017 recap

The 2017 Christmas advert from Argos, named Ready For Take Off, saw a group of elves in a snow-swept distribution centre help Santa by delivering hundreds of thousands of gifts to good children all across the country. In a Christmas advertising first, Ready For Take Off also gave children the opportunity to feature in the TV advert themselves, with three lucky kids appearing on the small screen.

Watch the 2017 advert below:

Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.

SIGN UP

In need of some positivity or not able to make it to the shops? Subscribe to House Beautiful magazine today and get each issue delivered directly to your door.

You Might Also Like

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting