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Wendy’s, Kellogg's team up for Frosty breakfast cereal

It’s the collaboration consumers never knew they needed: a breakfast cereal based on a sweet treat made from a fast-food giant.

Kellogg’s (K) and Wendy's (WEN) are teaming up for the Frosty Chocolatey Cereal. The two brands announced the dessert turned breakfast meal on Tuesday — but consumers will have to wait until December to take a spoonful of the chocolatey collaboration, when it's set to hit retailers’ shelves nationwide.

And the crispy, cocoa-coated round cereal bites, combined with chocolate-flavored marshmallow pieces, will only be available for a limited time according to the company.

The box of cereal will come in two sizes, 8.3 oz for a retail price of $3.99 and 13.2 oz for $5.69. While it may seem on the pricey side, the company plans to make the limited-run even sweeter: each box includes a free small Frosty or Frosty-ccino with any Wendy’s app purchase.

(Courtesy: Wendy's)
(Courtesy: Wendy's)

This is now the second collaboration between the consumer and fast food giants. Earlier this year, Wendy’s teamed up with Kellogg's to introduce Wendy's flavored Pringles.

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Year to date, shares of Wendy's are largely unchanged, up 0.55 percent, while shares of Kellogg's are up 2.9 percent.

Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.

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