What's the future for the Coca-cola Co (NYQ:KO) share price?

Given the present disruption and volatility in the stock market, it is more important than ever to identify high quality stocks for your portfolio. That means knowing how to find highly profitable companies that are able to fend off competitive threats over the long term.

These sorts of stocks are different because they've got what billionaire investor Warren Buffett calls economic moats.

Defensive moats let companies compound returns at above-average rates over long periods. They can be an investment goldmine. And while these stocks can be hard to find, there are signs that Coca-cola Co (NYQ:KO) might be one of them.

Before we get started on why this looks like a high quality business, here are some of the main ways that a company can build a strong moat around itself:

• Intangible Assets - Such as brands that customers love, valuable patents or regulatory approvals

• Switching Costs - It might be too costly, complicated or unnecessary for customers to look elsewhere

• Network Effects - When customers become part of a product it creates tremendously powerful businesses

• Cost Advantages - Superior processes and unique locations and assets make it hard for others to compete

• Great Scale - Large infrastructure and distribution networks are powerful barriers to entry in many industries

So the question is whether Coca-cola Co is showing the signs of having a profitable competitive edge - and the way to find that out is to look at its financials...

GET MORE DATA-DRIVEN INSIGHTS INTO NYQ:KO »

Has Coca-cola Co (NYQ:KO) got a moat?

Some of the biggest indicators of a moat involve persistent strong margins and high levels of cash generation – cash being very important given the uncertainty about the economy. Here are a few ways of gauging these characteristics - and how Coca-cola Co compares:

1. High rates of Free Cash Flow - the measure of a thriving company.
   - A high ratio of free cash flow to sales can be a very positive sign. For Coca-cola Co, the figure is an impressive 22.2%.

2. High Return on Capital Employed - the measure of a company growing efficiently and profitably.
   - A 5-year average ROCE of more than 12 percent is a pointer to strong efficiency. For Coca-cola Co, the figure is an eye-catching 13.2%.

3. High Return on Equity (compared to peers) - the measure of a company making good profits from its assets.
   - Coca-cola Co has a 5-year average ROE of 33.0%.

4. High Operating Margins (compared to peers) - the measure of a company with pricing power
   - Coca-cola Co has a 5-year average operating margin of 20.4%.

Next steps

Some of the best quality stocks in the market have defensible models that can deliver high levels of shareholder returns over the long term. But it's important to do your own research and dig into the numbers yourself...

To find out more you might want to take a look at the NYQ:KO StockReport from the award-winning research platform, Stockopedia. StockReports contain a goldmine of information in a single page and can help to inform your investment decisions.

To find more stocks with moat-like characteristics, you'll need to equip yourself with professional-grade data and screening tools. This kind of information has traditionally been closely guarded by professional fund managers. But our team of financial analysts have carefully constructed this screen - Stockopedia’s Moats - which gives you everything you need. So why not come and take a look?