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What's Next for Apple (AAPL) Stock: Holiday Shopping, iPhone 11, Apple TV+

Benjamin Rains


Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains dives into Apple’s AAPL new iPhone 11s, as well as Apple’s streaming TV service and video game push. The episode also breaks down what’s next for Apple stock and why the tech firm looks so strong heading into the holiday shopping season.

Apple joined Microsoft MSFT last week in the $1 trillion market cap club after it unveiled its upcoming offerings. The company’s new iPhone 11s, which include the 11 Pro, 11 Pro Max, and iPhone 11, come in at slightly lower price points than some might have expected. The new smartphones feature some solid and standard upgrades, with the higher-priced phones’ three-camera system promoted as the main selling point.

Meanwhile, Apple is ready to launch its streaming TV service on November 1, for a cost of $4.99 per month. With that said, the company is offering a few enticing options for consumers in a crowded streaming TV market that includes Netflix NFLX, Amazon AMZN Prime, and soon enough Disney+ DIS and more. The service, which features some A-list Hollywood stars both in front of and behind the camera, is part of Apple’s larger services push that includes Spotify SPOT challenger Apple Music and the soon-to-be-released video game platform, Apple Arcade.

Some analysts, including Goldman Sachs GS, are worried that Apple TV+ will hurt Apple’s bottom line. But investors and Wall Street should perhaps look ahead to Apple’s Q4 fiscal 2019 and its vital holiday shopping period estimates because they show signs of strength from the Cupertino, California-based firm.

In the end, Apple stock looks strong amid current economic uncertainty for an array of reasons, especially compared to some of its fellow tech peers, like Facebook FB or Google GOOGL.

As a reminder, if you feel that we missed something, or if you have any topic suggestions, shoot us an email at Make sure to check out all of our other audio content at, and remember to subscribe and leave us a rating wherever you listen to your podcasts.

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