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Where to buy Holly Willoughby’s green floral dress

 (Instagram @hollywilloughby/The Independent)
(Instagram @hollywilloughby/The Independent)

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’s This Morning outfits have now become as much of a talking point as any of the stories featured on the show itself – and today’s look is no exception.

Holly’s green floral dress today is the latest in a string of spring-ready dresses with fun floral prints – last week she introduced us to a retro-look mini dress from & Other Stories, and today she’s sporting another high street find, this time from LK Bennett.

LK Bennett’s pieces are admittedly more towards the more expensive end of the high street – the haskell dress that Holly is wearing was priced at £325 originally.

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But the good news for fans of her selection is that it’s on sale on the brand’s website, with 20 per cent off right now.

Read more: Where to buy Holly Willoughby’s £19.99 floral cardigan

With its statement black lace collar, button-up front and classic tea dress shape, it’s an investment that’s still worth making if your budget stretches – after all, pieces like this never really date or go out of style.

If you’re tempted to snap up Holly’s outfit today (or after a more purse-friendly dupe), here’s what you need to know.

You can trust our independent product selections. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.

Where is Holly Willoughby’s outfit from and where can I buy it?

Holly Willoughby’s dress today is LK Bennett’s haskell design, currently priced at £260 – a reduction from its original RRP of £325.

The silk fabric is a 1930’s archive daisy print, giving the dress the same vintage vibe that Holly so often favours.

Haskell green daisy print silk shirt dress: Was £326, now £260, Lkbennett.com

LK Bennett
LK Bennett

If the haskell is still way out of your price range with the discount, we also like Asos’ similar mini tea dress with collar detail – and it’s a steal at just £15.

Mini tea dress with collar detail in bright green floral: Was £20, now £15, Asos.com

ASOS
ASOS

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist forThis Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regularThis Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.””

How does Holly Willoughby do her hair?

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her forThis Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.