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Quality and momentum are highly prized among investors looking for reliable investment ideas. That's because good quality stocks tend to be resilient, cash-generating businesses that can compound investment returns over time. And those with strong momentum in price and earnings have a habit of beating expectations.
Shares in Cerillion (LON:CER) are currently trading at 885p, but given the uncertain conditions, the question is what the future holds for it.
To try and predict where Cerillion will head next, it's worth knowing its strengths and potential weaknesses. Promisingly, it stacks up well against some important financial and technical measures, and there are signs that it has exposure to both high quality and strong momentum...
Here is why that's important:
Why quality matters...
When it comes to stock analysis, company quality tends to show up in high profitability and strong industry-leading margins. These kinds of firms are stable, growing and often have accelerating sales and earnings. They also have strong and improving financial histories with no signs of accountancy or bankruptcy risk.
One of the quality metrics for Cerillion is its 5-year Return on Capital Employed, which is 16.1%. Good, double-digit ROCEs are a pointer to companies that can grow very profitably.
...and why momentum is so powerful
Positive momentum trends show up in share prices and earnings growth. You can find the clues in stocks that are trading close to their 52 week high prices and outperforming the market. They’ll often be beating broker estimates and getting forecast upgrades and recommendation changes.
There are signs of this at Cerillion, where the share price has seen a 5.38% return relative to the market over the past 12 months. Market volatility and economic uncertainty can be a major drag on momentum, but previously strong stocks can be quick to recover when confidence returns.
In summary, good quality and momentum are pointers to some of the best stocks on the strongest uptrends. This combination of factors can be a clue to finding shares that can compound investment returns over many years.
In good times, these shares can become expensive to buy. But in volatile markets, there may be chances to buy them at cheaper prices.
What does this mean for potential investors?
Finding good quality stocks with strong momentum behind them is a strategy used by some of the world's most successful investors. But be warned: these factors don't guarantee future returns and we've identified some areas of concern with Cerillion that you can find out about here.