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    -11.72 (-0.17%) SE: PLUTA partner Willrodt is provisional insolvency administrator of listed company SE

EQS-News: SE / Key word(s): Insolvency SE: PLUTA partner Willrodt is provisional insolvency administrator of listed company SE
07.11.2022 / 15:23 CET/CEST
The issuer is solely responsible for the content of this announcement.

PLUTA partner Willrodt is provisional insolvency administrator of listed company SE

  • Business operations to continue

  • Investor process to be set up as quickly as possible


Munich, 7 November 2022 SE (ISIN DE000WNDL300 and DE000WNDL318) filed for insolvency last Friday. As a result, the Munich Local Court today ordered provisional insolvency administration over the assets of the listed group and appointed Ivo-Meinert Willrodt of PLUTA Rechtsanwalts GmbH as provisional insolvency administrator.

Together with CEO Bastian Salewsky, the provisional insolvency administrator informed the employees in Germany about the current status at a meeting today. Business operations will continue. The online store is expected to be reopened in a few days after the completion of maintenance work, after which customers will be able to place their orders via the online stores in Germany, Switzerland and China without any restrictions.

The reason for the application is liquidity difficulties after the provision of further funds as part of a capital increase did not materialize. The Management Board therefore filed for insolvency last Friday.

Bastian Salewsky, the Group's new CEO since April 2022, explains, "The first half of 2022 was challenging. However, the company was able to improve adjusted earnings. Our course of cost savings showed effect, but unfortunately we were not able to carry out the necessary capital increase. The filing was therefore unavoidable. We will now support the provisional insolvency administrator the best way possible. The goal is to find an investor for"

PLUTA restructuring expert Ivo-Meinert Willrodt says: "We are currently getting an overview of the group's situation and have already made an important decision. Business operations will continue. Customers will soon be able to order online again. In the coming days, together with the Executive Board, we will talk with all key business partners with the aim of stabilizing business operations."

After that, the PLUTA team will initiate an investor process as soon as possible. In this process, national and international investors are to be approached in order to maintain operations. Ivo-Meinert Willrodt will be supported in the restructuring team by attorney Wolfgang Bernhardt and Hans-Christian Källner.

Listed company since 2015 SE offers around 19,000 articles covering all daily needs for babies and children in its own online stores at and The company also operates the Chinese store, flagship stores on Tmall Global and, and its own WeChat Mini program.

Its products range from diapers, baby food and drugstore items to clothing, toys, strollers, bike trailers, furniture and safety items such as car seats for children. Since 2018, products for older children as well as their parents, i.e. covering all family needs, have also been offered. SE currently has a total of four logistics centers (Halle/Germany, Guangzhou/China and two warehouses in Ningbo/China). The company was founded in 2010. Since 2015, has been listed in the Prime Standard of the Frankfurt Stock Exchange.



About PLUTA:

PLUTA helps companies in legally and economically difficult situations. Since the company was founded in 1982, PLUTA has constantly grown and today has a staff of approximately 500 employees in Germany, Spain and Italy. More than 290 business and management experts, attorneys, business lawyers, tax consultants, public auditors, certified accountants, economists, banking and bookkeeping experts, engineers and insolvency administration specialists, many with multiple qualifications, ensure practicable and economically sound solutions. In particular, PLUTA provides support in restructuring companies affected by a crisis or insolvency and in continuing business operations, if necessary by involving restructuring experts in a responsible role. PLUTA is one of the top enterprises specialising in restructuring and turning around companies, as demonstrated by rankings and awards from INDat, JUVE, The Legal 500, Who’s Who Legal, brand eins and Focus. Further information is available at


About is one of the leading online retailers for baby, toddler and children's products in the German-speaking region. The Group also operates a successful e-commerce business with products for babies and toddlers for customers in China. The broad product portfolio includes everything from diapers, baby food, children's furniture, toys, clothes and strollers to child car seats. was founded in October 2010. The Company has been listed in the Prime Standard of the Frankfurt Stock Exchange since May 6, 2015. For more information, go to Shops:,,,,


Press contact: Corporate Communication

Judith Buchholz


relatio PR

Patrick Sutter / Vanessa Herzog


07.11.2022 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
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Company: SE

Stefan-George-Ring 23

81929 Munich









Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange

EQS News ID:



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