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WISDOM PANEL™ Brand Unveils Most Accurate Breed Detection System Available

·4-min read

New breed detection system gives pet parents most comprehensive, accurate results available

VANCOUVER, Wash., July 29, 2021--(BUSINESS WIRE)--Wisdom Panel™, the world's leading pet genetics brand, today announced the development of a new breed detection system, called BCSYS, to offer the most accurate and comprehensive genetic testing for dogs currently available.

The next generation breed detection system created by the Wisdom Panel team, a segment of Kinship Partners, Inc., leverages best-in-class Artificial Intelligence (AI) methods and the largest dog DNA database in the world to provide the most accurate (>98%) and precise dog DNA test on the market, furthering Kinship’s mission to help everyone pet parent like a pro.

"As the world’s leader in pet genetics, we’re committed to bringing the best, most accurate science to pet parents everywhere so we’re especially proud to announce the launch of this new state-of-the-art breed detection system," said Rebecca Chodroff Foran, PhD, Head of R&D. "With these updates, the Wisdom Panel team continues to revolutionize precision veterinary care, empowering pet parents with the insights they need to take the best care of their pet."

Wisdom Panel scientists, many of whom joined from the ranks of top human genetics testing companies, built this custom, patent-pending breed detection system over the past two years. BCSYS leverages the world’s largest known dog DNA reference panel (21,000 samples and counting), representing 351 genetically distinct breeds and populations collected by the Wisdom Panel veterinary research team. The reference panel was drawn from our world-leading database of over 2.5M dogs tested across more than 50 countries and six continents—and over 1,000 Banfield™ Pet Hospital clinics—currently in the Wisdom Panel database.

"BCSYS is particularly innovative thanks to its ability to easily scale to extremely large reference panels; it uses best-in-class methods as well as the largest dog DNA database in the world, efficiently matching pieces of sample DNA to a reference panel with exceptional accuracy," said Daniel Garrigan, PhD, Senior Scientist Population Genetics. "When compared to the industry standard, the new Wisdom Panel algorithm outperformed all others with error rates two to four times lower than the industry standard in mixed breed samples—meaning the Wisdom Panel breed detection system is now more accurate than anything else on the market."

For a limited time, pet parents can save up to $30 and get the most reliable answers about the ancestry of their dog (or cat!) with Wisdom Panel.

About Wisdom Panel

The mission of the Wisdom Panel team, a division of Kinship, is to strengthen the bond between pets and their people through world-leading insights powered by DNA. Backed by science, Wisdom Panel pet DNA tests can help pet parents plan better, care smarter, and love longer. For more than a decade, our scientific research has contributed to state-of-the-art genetic tests for companion animals, revolutionizing personalized pet care. By unlocking the secrets of their dog or cat's DNA, pet parents and veterinarians can work together to tailor wellness programs that fit the one-of-a-kind needs of their pets. More than 2.5 million pet parents worldwide have chosen our Wisdom Panel range of products for their pet genetic testing, and more than 7,000 veterinarians worldwide recommend and offer Wisdom Panel products. For more information, visit www.wisdompanel.com, and follow Wisdom Panel on Facebook and Instagram.

About Kinship Partners, Inc

Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As allies to pet parents learning on the job, we use our data, products, and services to help people be the best pet parents they can be. We unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. By reimagining the pet parenting experience and upping people’s confidence, we’re helping the world find better ways to care.

Our coalition includes our world-leading Wisdom Panel genetic health screening and DNA testing for dogs, the award-winning WHISTLE™ GPS dog tracker and health monitor, Pet Insight Project, our ground-breaking science stream that uses AI to turn billions of data points into actionable insights, and partnerships like our Leap Venture Studio accelerator that supports innovators and start-ups, to bring new solutions to pet parents. Kinship is a division of Mars Petcare. Learn more at www.kinship.co.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210728005231/en/

Contacts

Media:
Kimberly LeDuc
SourceCode Communications
kinship@sourcecodecomms.com

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