How many times have you gone shopping and found that while you’re one size in, say, H&M, you’re another in, say, Zara? Thought as much. Each shop seems to have its own rules when it comes to sizing, and it’s painfully frustrating, but what’s comforting is knowing that it’s not just you.
21-year-old Chloe-Mae Anderson-Maguire experienced this first-hand, and shared a video on TikTok showing just how absurdly erratic the sizing is in Primark.
She’s typically a size 10, but upon buying a pair of jeans from the shop, she bagged a 10, 12 and 14, just in case. To her dismay, she found that she didn’t fit into any, meaning that she’d need to go three sizes bigger than her usual if she were to wear them.
She captioned the video: “I’m bloated but still! I refuse to buy a 16 wtf #primark.”
The clip has since been viewed over 400k times, with thousands of people chiming in to share similar encounters.
One wrote: “For real, I bought a size 16 pair of trousers that are the same size as my New Look 12s.”
Not everyone was so supportive, though. Others were upset by Chloe-Mae’s comment on “refusing” to buy a size 16, writing, “Nothing wrong with being a size 16,” while others shamed Chloe-Mae for her size, suggesting that she’s not a size 10.
Chloe-Mae replied to those with further videos. Firstly, she clarified that she was meaning zero disrespect to any size 16s and was making her comments purely based on how unhelpful inconsistent sizing is.
In response to one user who wrote: “You used to be a size 10 girl,” Chloe-Mae said, “Just because one manufacturer can’t get their sizing right, doesn’t mean you’re not that size,” as she showed a label reading size 10 in the jeans that she wore at the time, and clearly fit her perfectly.
The dialogue around inconsistent sizing is ongoing: in 2018, several high street brands signed up to the Shape GB campaign to standardise sizes across the British high street, but there’s evidently still work to be done.
In the meantime, it’s up to us to rally together and back – not body shame – women like Chloe-Mae who are brave enough to give their own candid accounts.
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